Digital Brand Acquisition Manager

Growe Talents; Reims; Sur place; EUR 50 000 - 75 000; Plein temps

Avantages offerts par ce poste

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Benefits Programs

Performance-Driven Rewards

Dynamic Work Environment

Résumé du poste

Growe Talents is seeking a seasoned Digital Marketing Specialist to lead cross-channel campaigns in the iGaming sector. You will plan, launch, monitor, and optimize campaigns across DV360, Meta, YouTube, and more, owning performance from setup to analysis.

The role emphasizes data-driven optimization, channel expansion, and collaboration with design and web teams. You will analyze performance with tools like Tableau and Voluum, conduct market research, and present insights to drive growth and

Qualifications

• 4+ years of experience in Digital Marketing, Media Buying, User Acquisition, or Digital Media Planning within a product company or advertising agency.

Responsabilités

• Plan, launch, monitor, and optimize digital advertising campaigns across multiple platforms (e.g., DV360, Meta, YouTube, Snapchat, Telegram, ad networks, direct deals).
• Take ownership of assigned campaigns and placements, ensuring high-quality execution and ongoing optimization.
• Validate setups, tracking, and reporting before launch and throughout campaigns.
• Analyze campaign performance and audience behaviour using marketing and analytics tools and provide actionable insights.
• Research new advertising channels, placements, and partnerships aligned with business objectives.
• Collaborate with designers, CRM, Web team to develop creatives, landing pages and materials.
• Conduct market and competitor analyses to identify trends and opportunities.
• Prepare weekly and ad-hoc reports with campaign results and recommendations.
• Contribute to go-to-market activities and expansion into new markets.
• Demonstrate ownership and proactive problem-solving for assigned projects.

Connaissances

Campaign strategy

Campaign optimization

Analytical thinking

Ownership

Communication

Team collaboration

DV360

Meta Ads

YouTube Ads

Tableau

Voluum

Campaign Manager 360

Google Sheets

Excel

Outils

DV360

Meta Ads

YouTube Ads

TikTok

Tableau

Voluum

Campaign Manager 360

Google Sheets

Excel

Description du poste

Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries.

Perfect for those who aim to:

• Plan, launch, monitor, and optimize digital advertising campaigns across multiple platforms (e.g., DV360, Meta, YouTube, Snapchat, Telegram, ad networks, direct deals, etc.);

• Take ownership of assigned digital advertising campaigns and placements across multiple digital marketing channels, ensuring high-quality execution and continuously identifying opportunities for improvement;

• Ensure accuracy and attention to details across all campaign-related deliverables by proactively validating setups, tracking, and reporting before launch and throughout campaign execution;

• Analyze campaign performance and audience behaviour using marketing and analytics tools (e.g., Voluum, Tableau, etc.) and provide actionable insights and recommendations to improve campaign effectiveness;

• Research and identify new advertising channels, placements, and partnership opportunities aligned with business objectives;

• Collaborate with designers, CRM, Web development team, and other cross-functional teams to develop effective creatives, landing pages, and campaign materials;

• Conduct market and competitor analysis to identify industry trends, advertising approaches, and growth opportunities;

• Communicate (mostly written) and collaborate with external partners regarding campaign execution, performance, and commercial opportunities;

• Prepare weekly and ad-hoc reports and present campaign results, insights, and recommendations;

• Support the team’s expansion into new markets by contributing to campaign planning, market research, and go-to-market activities;

• Demonstrate a high level of ownership, accountability, and proactive problem-solving by independently managing assigned projects and proposing solutions rather than waiting for direction;

• Experience in ІGaming industry will be a plus;

• Experience with Voluum, Campaign Manager 360, or Tableau for campaign tracking and analytics will be a plus.

Experience you’ll need to bring:

• 4+ years of experience in Digital Marketing, Media Buying, User Acquisition, or Digital Media Planning within a product company or advertising agency;

• Proven experience planning, launching, optimizing, and analyzing digital advertising campaigns across multiple digital marketing platforms (e.g., DV360 / Meta / YouTube / Snapchat / TikTok / programmatic platforms/ad networks, or other large-scale advertising platforms);

• Strong understanding of digital marketing fundamentals, including media planning, audience targeting, placement selection, campaign optimization, and performance evaluation (CPM, CPC, CTR, CPV, VTR, reach & frequency, and conversion metrics);

• Hands‑on experience in media planning, budget allocation, and campaign performance analysis for large-scale digital campaigns;

• Experience conducting performance, market, and competitor analyses and translating findings into actionable recommendations and optimization plans;

• Experience designing and executing A/B tests across creatives, audiences, formats, placements, or landing pages;

• Proficiency in Google Sheets/Excel and Google Slides/PowerPoint, including the ability to prepare clear, structured, and visually compelling reports and presentations;

• Experience collaborating with external partners, vendors, agencies, or publishers is preferred.

It’s a perfect match if you have those personal features:

• High level of ownership, with the ability to independently manage assigned projects and take responsibility for outcomes;

• Proactive mindset with a natural tendency to identify opportunities for improvement, propose solutions, and drive initiatives rather than waiting for direction;

• Strong analytical and critical thinking skills, with the ability to interpret data and make informed recommendations;

• Excellent attention to detail;

• Creativity in problem-solving and generating ideas for campaign improvements, testing initiatives, and creative concepts;

• Strong organizational and time management skills, with the ability to manage multiple projects and priorities effectively;

• Ability to work effectively in a dynamic environment, quickly adapt to changing business needs, and embrace new challenges.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.