User Acquisition Lead - Performance Marketing

Air Apps

Paris

On-site

EUR 42,000 - 65,000

Full time

14 days+

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Apple hardware ecosystem

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package

Childcare support

Air Conference

Pension Fund

Urban Sports Club

Meals 100% free

Job summary

Air Apps in Lisbon, Portugal, seeks a User Acquisition Manager (Performance Marketing) to drive multi-channel growth, optimizing paid ads, affiliates, influencer campaigns, and organic strategies. You will use data-driven insights, manage budgets and CAC, and collaborate with product, analytics, and creative teams to align campaigns with launches and promotions.

A bachelor’s in Marketing or related field and 4+ years of UA experience are expected.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.

Responsibilities

Strategic Planning: Develop and execute multi-channel user acquisition strategies across paid search, paid social, display, influencer marketing, and referrals.
Campaign Management: Set up, monitor, and optimize campaigns for maximum ROI, managing budgets, bids, and targeting.
Analytics & Reporting: Track CPI, CPA, LTV using analytics and attribution tools; provide actionable insights.
Experimentation: Continuously test new channels, creatives, and messaging to drive incremental growth.
Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition with launches and promotions.