CRM & Email Marketing Specialist – Lisbon Onsite

Air Apps; Paris; On-site; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package for meal"s,

Childcare support.

Air Conference

Pension Fund

Urban Sports Club

Meals 100% free

Job summary

Air Apps in Lisbon is seeking a CRM Specialist to lead CRM management, email marketing campaigns, and marketing automation. You’ll focus on drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

You will work with platforms like HubSpot, Marketo, Salesforce, or Klaviyo, implement GDPR-compliant practices, and collaborate with marketing, sales, and product teams in a fast-paced, data-driven environment.

Qualifications

• 3+ years in CRM management, email marketing, or marketing automation.
• Hands-on with HubSpot, Marketo, Salesforce, Klaviyo or similar.
• Understanding of email marketing best practices, segmentation and automation workflows.
• Experience with A/B testing, personalization and dynamic content strategies.
• Knowledge of lead scoring, drip campaigns, and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with Google Analytics, CRM dashboards, and reporting tools.
• Strong attention to detail and ability to optimize deliverability and engagement rates.
• Experience working in fast-paced, data-driven marketing environments.

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates, A/B test subject lines, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure GDPR, CCPA, and email marketing regulations.
• Stay up to date with CRM trends, personalization strategies, and automation best practices.

Skills

CRM management

Email marketing

Marketing automation

Analytics

Lead nurturing

Attention to detail

Communication

Data-driven marketing

Tools

HubSpot

Marketo

Salesforce

Klaviyo

HTML/CSS for email formatting

Google Analytics

Job description

Air Apps in Lisbon is seeking a CRM Specialist to lead CRM management, email marketing campaigns, and marketing automation. You’ll focus on drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

You will work with platforms like HubSpot, Marketo, Salesforce, or Klaviyo, implement GDPR-compliant practices, and collaborate with marketing, sales, and product teams in a fast-paced, data-driven environment.