Performance Marketing Manager Apps & Games - Remote

Admiral Media - Digital Marketing & Growth; Paris; Remote; EUR 55,000 - 90,000; Full time

Job summary

Admiral Media seeks an experienced app marketer with Apps & Gaming experience to run and scale international campaigns. This role is fully remote and we hire globally. You will ideate, create and manage campaigns on TikTok, Facebook, Instagram and other channels, optimize CPA and ROAS, and present dashboards in Excel or BI tools.

You love numbers, charts and driving growth for apps. Living in a data-driven environment, you will leverage automation features and test new ad products to stay

Qualifications

• Min 3 years app marketing experience.
• Experience with MMPs and SKAdNetwork.
• Strong analytics with CPM/CPA/ROAS understanding.
• Dashboard creation in Tableau/Looker/Data Studio.
• Daily use of Facebook/Instagram/Snap/TikTok advertising.

Responsibilities

• Ideate, create and manage digital marketing campaigns on various display marketing channels.
• Manage international app marketing campaigns.
• Aim for CPA and ROAS goals for clients.
• Present results and use Excel/BI tools for advanced calculations.
• Identify correlations in data to guide next steps.

Skills

App marketing

MMPs

SKAdNetwork

Analytics

Tableau

Data Studio

Excel

BigQuery

Tools

BigQuery

Job description

Admiral Media is a fast growing & award winning creative performance marketing agency.

We are looking for an experienced app marketer with Apps & Gaming experience to run & scale our clients International marketing campaigns. This role is fully remote and we hire globally.

What you will be doing

• Ideate, create and manage digital marketing campaigns on various display marketing channels (TikTok, Snap, Facebook, Pinterest, Twitter, etc)
• Manage international app marketing campaigns
• Achieve the business goals of our clients (usually CPA & ROAS)
• Put your results in a presentable format & use advanced calculations in Excel if needed
• Identify correlations between the numbers and draw conclusions on the next steps to win more (paying) users for our clients' apps
• Work with CSV files & large Excel reports
• Brief the creative team on your needs to succeed on paid social or display
• Leverage automation features on every digital marketing channel
• Scale our clients success, we only grow if our clients grow.
• Test and deliver reports on newest ad products (alpha & beta tests) to ensure we are on the forefront of digital advertising
• Ideally you also review clients app and suggest improvements on ASO, Onboarding or Monetisation

What you bring

• Min 3 Years app marketing experience
• You know how to explain and set up MMPs & SKAdnetwork
• You have fun with numbers (you understand the fundamental metrics of performance marketing, eg. CPM, CPA, ROAS)
• You may know how to create dashboards on Tableau, Looker, Data Studio or similar tools using GBQ
• Living in the world of apps: you consume Facebook, Instagram, Snap, TikTok or other apps daily and understand how advertising works.
• Fluent in English! Other languages are plus of course
• Awesome Powerpoint / Presentation skills
• You master the details (your work must be super accurate, structured and precise)
• Extremely analytical & high attention to detail
• Motivation to learn & grow your skillset