Social Media Manager - BeReal

Voodoo; Paris; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

BeReal is seeking a creative Social Media Manager to reactivate and reinvent its presence on global platforms. You’ll own voice across TikTok, Instagram, and BeReal, rekindling engagement with millions of followers and shaping content that feels human and on brand.

You’ll design the content calendar, drive real-time posts, and collaborate with Brand Strategy to roll out campaigns supporting growth, trust, and cultural relevance, including ads.

Qualifications

• 2+ years of experience managing social media for a youth-focused, culture-first brand or platform on a global scale (EMEA + USA preferred).
• Fluent in English with excellent writing and storytelling skills.
• Deep understanding of Gen Z behavior, trends, memes, and what earns attention and trust.
• Autonomy, willingness to take creative risks, test-learn-optimize mindset.

Responsabilités

• Lead BeReal’s global social media presence across TikTok, Instagram, and BeReal, with potential expansion to emerging platforms.
• Design and own the content calendar from planned storytelling to real-time reactive posts.
• Reignite community engagement with authentic, on-brand content that resonates with a young audience.
• Collaborate with Brand Strategy to roll out campaigns that drive growth, brand trust, and cultural relevance (including ads).
• Track and analyze performance to optimize engagement, reach, and resonance.

Connaissances

Social media management

Content strategy

Audience growth

Creative writing

Visual storytelling

UGC collaboration

Outils

TikTok

Instagram

BeReal

Description du poste

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Role

We’re looking for a creative, independent, and strategic Social Media Manager to reactivate and reinvent BeReal’s presence on all global social platforms like TikTok, Instagram, and yes — even BeReal itself.

You’ll own BeReal’s voice across platforms, rekindle engagement with our millions of followers, and create content that feels human, on trend, and on brand. From lo-fi check-ins to thumb-stopping creative to strategic collabs, you’ll help shape what BeReal means to this next generation — especially as we expand into monetization.

Lead BeReal’s owned social media presence across TikTok, Instagram, and BeReal, with the potential to expand to emerging platforms

Reignite community engagement with creative, raw, and resonant content that reflects BeReal’s values: authenticity, mental health, and presence

Design and own the content calendar, from planned storytelling to real-time reactive posts

Shape the voice and tone of BeReal across all platforms, reinforcing our distinct POV in the social landscape

Collaborate with our community to elevate user stories and content (UGC), and amplify our most passionate voices

Partner with the Brand Strategy team to roll out campaigns that support growth, brand trust, and cultural relevance — particularly as we introduce ads

Track and analyze performance to inform strategy and optimize for engagement, reach, and resonance

Ensure alignment with overall brand strategy and comms priorities

Profile

2+ years experience managing social media for a youth-focused, culture-first brand or platform on a global scale (ideally EMEA + USA)

Perfectly fluent in English

Deep understanding of Gen Z behavior, trends, memes, and what it takes to earn attention (and trust)

Strong creative instincts and impeccable taste — you know what feels right, and what doesn’t

Proven ability to grow and engage large audiences across platforms

Confidence to work autonomously and take creative risks, with a test-learn-optimize mindset

Excellent writing and visual storytelling skills (bonus if you can shoot/edit content too)

Passionate about authenticity, mental health, and building a better version of social media