Social Media Manager - BeReal

United States Digital Space LLC; Paris; Sur place; EUR 42 000 - 62 000; Plein temps

Résumé du poste

BeReal is seeking a creative Social Media Manager to reactivate and reinvent its presence across TikTok, Instagram, and beyond, with a global reach from Paris. You will own the company voice, rekindle engagement with millions of followers, and craft human, on-trend content that aligns with authenticity values.

You'll design the content calendar, drive campaigns with Brand Strategy, collaborate on UGC, and analyze performance to optimize reach and resonance across platforms, including potential

Qualifications

• 2+ years of experience managing social media for a youth-focused, culture-first brand or platform on a global scale (EMEA + USA preferred).
• Fluent in English.
• Deep understanding of Gen Z behavior, trends, memes and how to earn attention and trust.

Responsabilités

• Lead the company’s owned social media presence across platforms (TikTok, Instagram, and more).
• Design and own the content calendar, from storytelling to real-time posts.
• Shape the voice and tone across all platforms to reinforce our POV.
• Collaborate with the community to elevate UGC and amplify passionate voices.
• Partner with Brand Strategy to roll out campaigns that support growth, brand trust and relevance.
• Track and analyze performance to optimize engagement, reach, and resonance.
• Ensure alignment with overall brand strategy and communications priorities.

Connaissances

Social media management

Content creation

Community engagement

Storytelling

English fluency

Description du poste

About BeRealAt the company, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling the company into an iconic social network used by hundreds of millions.

RoleWe’re looking for a creative, independent, and strategic Social Media Manager to reactivate and reinvent the company’s presence on all global social platforms like TikTok, Instagram, and yes — even the company itself.

You’ll own the company’s voice across platforms, rekindle engagement with our millions of followers, and create content that feels human, on trend, and on brand. From lo-fi check-ins to thumb-stopping creative to strategic collabs, you’ll help shape what the company means to this next generation — especially as we expand into monetization.

• Lead the company’s owned social media presence across TikTok, Instagram, and the company, with the potential to expand to emerging platforms

• Reignite community engagement with creative, raw, and resonant content that reflects the company’s values: authenticity, mental health, and presence

• Design and own the content calendar, from planned storytelling to real-time reactive posts

• Shape the voice and tone of the company across all platforms, reinforcing our distinct POV in the social landscape

• Collaborate with our community to elevate user stories and content (UGC), and amplify our most passionate voices

• Partner with the Brand Strategy team to roll out campaigns that support growth, brand trust, and cultural relevance — particularly as we introduce ads

• Track and analyze performance to inform strategy and optimize for engagement, reach, and resonance

• Ensure alignment with overall brand strategy and comms priorities

Profile 2+ years experience managing social media for a youth-focused, culture-first brand or platform on a global scale (ideally EMEA + USA)

• Perfectly fluent in English

• Deep understanding of Gen Z behavior, trends, memes, and what it takes to earn attention (and trust)

• Strong creative instincts and impeccable taste — you know what feels right, and what doesn’t

• Proven ability to grow and engage large audiences across platforms

• Confidence to work autonomously and take creative risks, with a test-learn-optimize mindset

• Excellent writing and visual storytelling skills (bonus if you can shoot/edit content too)

• Passionate about authenticity, mental health, and building a better version of social media

• Paris-based or willing to relocate