Social Media Manager - BeReal

BeReal; Paris; On-site; EUR 65,000 - 90,000; Full time

Job summary

BeReal is seeking a creative, independent Social Media Manager to reactivate and reinvent its presence on global platforms including TikTok, Instagram, and BeReal itself. You will own voice, rekindle engagement with authentic, on-brand content, and craft a calendar that spans planned storytelling and real-time posts.

You’ll collaborate with the Brand Strategy team to roll out campaigns that grow the audience, build trust, and adapt as BeReal expands into monetization.

Qualifications

• 2+ years of experience managing social media for a youth-focused, culture-first brand or platform on a global scale.
• Fluent in English.
• Deep understanding of Gen Z behavior and trends.
• Proven ability to grow and engage large audiences across platforms.

Responsibilities

• Lead BeReal’s owned social media presence across TikTok, Instagram, and BeReal.
• Reignite engagement with authentic, raw, and resonant content.
• Design and own the content calendar from planned storytelling to real-time posts.
• Shape voice and tone across platforms and collaborate on campaigns.

Skills

Social media management

Gen Z trends

Global audience growth

Creative instincts

Autonomy & risk-taking

Strong writing/visual storytelling

Job description

About BeReal

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Role

We’re looking for a creative, independent, and strategic Social Media Manager to reactivate and reinvent BeReal’s presence on all global social platforms like TikTok, Instagram, and yes — even BeReal itself.

You’ll own BeReal’s voice across platforms, rekindle engagement with our millions of followers, and create content that feels human, on trend, and on brand. From lo-fi check-ins to thumb-stopping creative to strategic collabs, you’ll help shape what BeReal means to this next generation — especially as we expand into monetization.

• Lead BeReal’s owned social media presence across TikTok, Instagram, and BeReal, with the potential to expand to emerging platforms

• Reignite community engagement with creative, raw, and resonant content that reflects BeReal’s values: authenticity, mental health, and presence

• Design and own the content calendar, from planned storytelling to real-time reactive posts

• Shape the voice and tone of BeReal across all platforms, reinforcing our distinct POV in the social landscape

• Collaborate with our community to elevate user stories and content (UGC), and amplify our most passionate voices

• Partner with the Brand Strategy team to roll out campaigns that support growth, brand trust, and cultural relevance — particularly as we introduce ads

• Track and analyze performance to inform strategy and optimize for engagement, reach, and resonance

• Ensure alignment with overall brand strategy and comms priorities

Profile

• 2+ years experience managing social media for a youth-focused, culture-first brand or platform on a global scale (ideally EMEA + USA)

• Perfectly fluent in English

• Deep understanding of Gen Z behavior, trends, memes, and what it takes to earn attention (and trust)

• Strong creative instincts and impeccable taste — you know what feels right, and what doesn’t

• Proven ability to grow and engage large audiences across platforms

• Confidence to work autonomously and take creative risks, with a test-learn-optimize mindset

• Excellent writing and visual storytelling skills (bonus if you can shoot/edit content too)

• Passionate about authenticity, mental health, and building a better version of social media

• Paris-based or willing to relocate