Global Social Media Lead: Gen Z, Authenticity & Growth

BeReal; Paris; On-site; EUR 65,000 - 90,000; Full time

Job summary

BeReal is seeking a creative, independent Social Media Manager to reactivate and reinvent its presence on global platforms including TikTok, Instagram, and BeReal itself. You will own voice, rekindle engagement with authentic, on-brand content, and craft a calendar that spans planned storytelling and real-time posts.

You’ll collaborate with the Brand Strategy team to roll out campaigns that grow the audience, build trust, and adapt as BeReal expands into monetization.

Qualifications

• 2+ years of experience managing social media for a youth-focused, culture-first brand or platform on a global scale.
• Fluent in English.
• Deep understanding of Gen Z behavior and trends.
• Proven ability to grow and engage large audiences across platforms.

Responsibilities

• Lead BeReal’s owned social media presence across TikTok, Instagram, and BeReal.
• Reignite engagement with authentic, raw, and resonant content.
• Design and own the content calendar from planned storytelling to real-time posts.
• Shape voice and tone across platforms and collaborate on campaigns.

Skills

Social media management

Gen Z trends

Global audience growth

Creative instincts

Autonomy & risk-taking

Strong writing/visual storytelling

Job description

BeReal is seeking a creative, independent Social Media Manager to reactivate and reinvent its presence on global platforms including TikTok, Instagram, and BeReal itself. You will own voice, rekindle engagement with authentic, on-brand content, and craft a calendar that spans planned storytelling and real-time posts.

You’ll collaborate with the Brand Strategy team to roll out campaigns that grow the audience, build trust, and adapt as BeReal expands into monetization.