Senior User Acquisition Lead for Mobile Gaming Growth

WildCard Games; France; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Competitive salary and benefits

Flexible remote work environment

Career growth opportunities

Shape the future of mobile gaming

Résumé du poste

WildCard Games is seeking a User Acquisition Lead to own the full acquisition funnel for a portfolio of casual, ad‑monetized mobile titles. You will drive strategy, channel mix, and budget allocation in a data‑driven, creative environment.

You will lead a small, sharp team, collaborate with Product, Data and Creative, optimize ROAS, and report insights to senior leadership as the company scales its mobile growth.

Qualifications

• 4+ years of hands-on user acquisition for mobile games with scalable results.
• Deep expertise across AppLovin, Unity, Meta, Google Ads and Apple Search Ads.
• Strong analytics using MMP data (AppsFlyer, Adjust) and cohort analysis.
• Excellent leadership and team-building skills.
• Comfortable working autonomously in a remote, distributed environment.
• Strong communication and collaboration skills.

Responsabilités

• Own end-to-end UA strategy across paid channels for a portfolio of casual games.
• Manage budgets and pacing—optimizing daily toward ROAS-based goals.
• Analyze cohort-level performance data, attribution signals and creative metrics to inform scaling decisions.
• Collaborate with Product, Data, and Creative teams to develop marketing materials and strategies.
• Build, mentor, and lead the UA team.
• Monitor market trends and competitor activities to stay ahead of industry developments.
• Provide regular reports and insights to senior leadership on campaign performance and UA metrics.

Connaissances

User acquisition strategy

Team leadership

Data analysis

Remote work

Communication

Outils

AppLovin

Unity

Meta

Google Ads

Apple Search Ads

AppsFlyer

Adjust

Description du poste

WildCard Games is seeking a User Acquisition Lead to own the full acquisition funnel for a portfolio of casual, ad‑monetized mobile titles. You will drive strategy, channel mix, and budget allocation in a data‑driven, creative environment.

You will lead a small, sharp team, collaborate with Product, Data and Creative, optimize ROAS, and report insights to senior leadership as the company scales its mobile growth.