Growth Lead: Mobile UA & Paid Acquisition (Founding)

WhyHireWrong?; Paris; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

WhyHireWrong? in Paris is seeking a growth-focused mobile UA leader to own paid user acquisition end-to-end for creator-led Health & Fitness apps. You’ll build strategy, run campaigns, manage budget, and iterate based on data in a fast-paced environment.

You will own attribution with AppsFlyer/Adjust and analytics with Amplitude/Mixpanel, collaborate on ASO/CRM, and report CAC/ROAS to the founder. French not mandatory but English required.

Qualifications

• 6+ years in mobile UA for apps where the mobile product is core.
• Independently managed $1M+ monthly ad spend across major platforms.
• Experience with attribution tools and product analytics to drive spend.
• Ability to optimize web-to-app funnels and retention mechanics.
• Autonomy and speed in a pre-seed startup environment.

Responsabilités

• Plan, execute, and optimize mobile UA campaigns across TikTok, Meta, and Google UAC
• Manage a monthly ad budget north of $1M - allocate across channels, geos, and creative formats based on real performance data
• Build and run a creative testing pipeline: brief concepts, test hooks, identify winners, scale what works, kill what doesn't
• Own the full funnel from ad impression to in-app conversion, including web-to-app onboarding flows
• Work with AppsFlyer or similar MMPs for attribution; use Amplitude or equivalent analytics to understand user behavior and LTV
• Collaborate internally on ASO, CRM, and retention mechanics
• Evaluate and manage creator and influencer partnerships as a distribution channel
• Report directly to the founder on CAC, ROAS, payback periods, and unit economics

Connaissances

Mobile UA depth

Budget ownership

Creative testing

Autonomy & startup pace

Data-driven decisions

Outils

AppsFlyer

Adjust

Amplitude

Mixpanel

Description du poste

WhyHireWrong? in Paris is seeking a growth-focused mobile UA leader to own paid user acquisition end-to-end for creator-led Health & Fitness apps. You’ll build strategy, run campaigns, manage budget, and iterate based on data in a fast-paced environment.

You will own attribution with AppsFlyer/Adjust and analytics with Amplitude/Mixpanel, collaborate on ASO/CRM, and report CAC/ROAS to the founder. French not mandatory but English required.