Senior Mobile Growth & ROAS Specialist (Remote/Equity)

Blockchain.com; Paris; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Unlimited vacation

Unlimited books

Apple equipment

Equity

Paris office four days in-person

Work from Anywhere up to 20 days/yr

Job summary

Blockchain is seeking a Performance Marketing Specialist (Mobile) to own and optimize mobile user acquisition across Google, Meta, ASA, TikTok and other channels. You will drive ROAS through hands-on campaign management and data-driven analysis.

You will act as AppsFlyer expert, ensure accurate attribution, brief design teams, and leverage AI tools for creative and performance optimization. Paris-based role with four days in-office and up to 20 remote days per year.

Qualifications

• 5+ years in Performance/Growth Marketing focused on Mobile App Growth.
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

Responsibilities

• Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
• Relentlessly focus on maximizing ROAS and achieving efficient mobile user acquisition targets.
• Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
• Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
• Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
• Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

Skills

Mobile Growth

AppsFlyer

ROAS optimization

Campaign mgmt

SQL/BI tools

English fluency

Job description

Blockchain is seeking a Performance Marketing Specialist (Mobile) to own and optimize mobile user acquisition across Google, Meta, ASA, TikTok and other channels. You will drive ROAS through hands-on campaign management and data-driven analysis.

You will act as AppsFlyer expert, ensure accurate attribution, brief design teams, and leverage AI tools for creative and performance optimization. Paris-based role with four days in-office and up to 20 remote days per year.