Senior Global Digital Marketing Program Lead

American President Lines; Marseille; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

CMA CGM Group in Marseille is seeking a Senior Digital Marketing Manager to lead cross-functional projects, optimize consent and preferences, and drive data-informed marketing campaigns across the group.

You will collaborate with Legal, Privacy, Data, IT, and regional teams to enhance targeting, personalization, and campaign measurement, defining KPIs and dashboards for ongoing optimization.

Qualifications

• Master’s degree (Bac+5) in marketing, digital marketing, data marketing management, or equivalent.
• 8–10 years of experience in digital marketing, CRM, marketing automation, marketing operations, or digital transformation.
• Proven experience managing cross-functional projects in an international, matrix-based environment.
• Strong proficiency in CRM, customer journeys, segmentation, targeting, personalization, and performance management.
• Understanding of consent, customer preferences, and operational compliance for campaigns.
• Proficiency in Salesforce Marketing Cloud or equivalent; knowledge of Data Cloud, BI tools, HTML, CMS/Drupal, and SEO is a plus.

Responsabilités

• Lead cross-functional projects to improve digital marketing, from scoping to deployment and measurement.
• Identify and define innovative topics that can support this scope’s contribution to improving digital marketing.
• Work with the Legal, Privacy, Data, and IT teams to implement operational procedures related to consent, preferences, opt-outs, and eligibility rules.
• Improve the quality and utilization of data needed for targeting, personalization, and campaign measurement.
• Define KPIs, manage dashboards, analyze results, and make recommendations for optimization.
• Implement a test-and-learn approach and leverage best practices.
• Lead project governance and coordinate internal teams, regional offices, agencies, and service providers.
• Design the materials needed for the department’s internal communications.
• Contribute as needed to the planning and management of priority digital campaigns.
• Support any external resources brought in for projects and ensure the quality of their contributions;

Connaissances

Cross-functional leadership

CRM & customer journeys

Segmentation & personalization

Campaign performance management

Consent & compliance

8–10 years digital marketing exp

International/matrix projects

Autonomy & attention to detail

Stakeholder coordination

Formation

Master’s degree in marketing/digital marketing

Outils

Salesforce Marketing Cloud

Data Cloud

BI tools

HTML

CMS/Drupal

SEO

Description du poste

CMA CGM Group in Marseille is seeking a Senior Digital Marketing Manager to lead cross-functional projects, optimize consent and preferences, and drive data-informed marketing campaigns across the group.

You will collaborate with Legal, Privacy, Data, IT, and regional teams to enhance targeting, personalization, and campaign measurement, defining KPIs and dashboards for ongoing optimization.