Global Project Management Senior Specialist

American President Lines; Marseille; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

CMA CGM Group in Marseille is seeking a Senior Digital Marketing Manager to lead cross-functional projects, optimize consent and preferences, and drive data-informed marketing campaigns across the group.

You will collaborate with Legal, Privacy, Data, IT, and regional teams to enhance targeting, personalization, and campaign measurement, defining KPIs and dashboards for ongoing optimization.

Qualifications

• Master’s degree (Bac+5) in marketing, digital marketing, data marketing management, or equivalent.
• 8–10 years of experience in digital marketing, CRM, marketing automation, marketing operations, or digital transformation.
• Proven experience managing cross-functional projects in an international, matrix-based environment.
• Strong proficiency in CRM, customer journeys, segmentation, targeting, personalization, and performance management.
• Understanding of consent, customer preferences, and operational compliance for campaigns.
• Proficiency in Salesforce Marketing Cloud or equivalent; knowledge of Data Cloud, BI tools, HTML, CMS/Drupal, and SEO is a plus.

Responsabilités

• Lead cross-functional projects to improve digital marketing, from scoping to deployment and measurement.
• Identify and define innovative topics that can support this scope’s contribution to improving digital marketing.
• Work with the Legal, Privacy, Data, and IT teams to implement operational procedures related to consent, preferences, opt-outs, and eligibility rules.
• Improve the quality and utilization of data needed for targeting, personalization, and campaign measurement.
• Define KPIs, manage dashboards, analyze results, and make recommendations for optimization.
• Implement a test-and-learn approach and leverage best practices.
• Lead project governance and coordinate internal teams, regional offices, agencies, and service providers.
• Design the materials needed for the department’s internal communications.
• Contribute as needed to the planning and management of priority digital campaigns.
• Support any external resources brought in for projects and ensure the quality of their contributions;

Connaissances

Cross-functional leadership

CRM & customer journeys

Segmentation & personalization

Campaign performance management

Consent & compliance

8–10 years digital marketing exp

International/matrix projects

Autonomy & attention to detail

Stakeholder coordination

Formation

Master’s degree in marketing/digital marketing

Outils

Salesforce Marketing Cloud

Data Cloud

BI tools

HTML

CMS/Drupal

SEO

Description du poste

Location: Marseille, FR

Global Project Management Senior Specialist

Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions.

Committed to the energy transition in shipping, and a pioneer in the use of alternative fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050.
Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Group’s shipping and logistics expertise to bring humanitarian supplies around the world.

Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs more than 155,000 people worldwide, including 4,000 in Marseilles where its head office is located.

Within the Digital Acquisition Department, and as part of the rollout of the Group’s digital marketing strategy, the Senior Digital Marketing Manager leads projects aimed at improving and streamlining the production of the Group’s digital campaigns. He or she contributes to:

• Leading cross-functional projects designed to support the production of marketing campaigns, particularly in the areas of customer consent and preferences, distributed marketing, internal communications, market intelligence, and other key topics such as optimizing the measurement of the department’s digital initiatives.
• Developing the department’s internal communications
• Coordinating with stakeholders
• Making ad hoc contributions to digital campaigns

1. Responsibilities:

The main responsibilities are as follows:

• Lead cross-functional projects to improve digital marketing, from scoping to deployment and measurement of results.
• Identify and define innovative topics that can support this scope’s contribution to improving digital marketing.
• Work with the Legal, Privacy, Data, and IT teams to implement operational procedures related to consent, preferences, opt-outs, and eligibility rules.
• Improve the quality and utilization of data needed for targeting, personalization, and campaign measurement.
• Define KPIs, manage dashboards, analyze results, and make recommendations for optimization.
• Implement a test-and-learn approach and leverage best practices.
• Lead project governance and coordinate internal teams, regional offices, agencies, and service providers.
• Design the materials needed for the department’s internal communications.
• Contribute as needed to the planning and management of priority digital campaigns.
• Support any external resources brought in for projects and ensure the quality of their contributions;

2. Required Qualifications:

• Master’s degree (Bac+5) in marketing, digital marketing, data marketing management, or equivalent.
• At least 8 to 10 years of experience in digital marketing, CRM, marketing automation, marketing operations, or digital transformation.
• Proven experience managing cross-functional projects in an international and matrix-based environment.
• Strong proficiency in CRM, customer journeys, segmentation, targeting, personalization, and performance management.
• Understanding of issues related to consent, customer preferences, and operational compliance for campaigns.
• Proficiency in Salesforce Marketing Cloud or an equivalent solution; knowledge of Data Cloud, BI tools, HTML, CMS/Drupal, and SEO is a plus.
• Cross-functional leadership, autonomy, attention to detail, analytical skills, and the ability to bring together and coordinate various stakeholders