Sales Director (M/F)

Zoo Amneville; Friauville; Hybrid; EUR 42,000 - 64,000; Full time

Job summary

Zoo Amnéville is seeking a marketing analytics and digital marketing specialist to oversee data tracking, dashboards, and CRM initiatives. You will optimize the visitor journey from acquisition to loyalty, manage SEO/GEO efforts, and lead campaigns and automations with ActiveCampaign.

You will collaborate with agencies and internal teams to measure ROI, improve conversion rates, and ensure GDPR compliance across all marketing actions.

Qualifications

• Knowledge of analytics platforms and marketing tools used to optimize visitor journeys.
• Experience designing and analyzing customer journeys, funnels and conversion paths.
• Familiarity with GDPR compliance and data privacy in marketing.

Responsibilities

• Administer and operate GA4 and GTM to ensure reliable tracking of customer journeys and conversions.
• Build and monitor dashboards: website traffic, online ticketing, advertising campaigns, social media campaigns, customer satisfaction and reviews.
• Measure KPIs, costs per result and ROI of marketing actions; make optimization recommendations.
• Track actions from their launch through to their review, in coordination with agencies and internal teams.
• Manage website content updates, SEO and GEO initiatives to improve visibility and conversions.
• Analyze user journeys and the online ticketing funnel to enhance experience and conversion rates.
• Design targeted campaigns and automations in ActiveCampaign; segment databases and drive loyalty.
• Ensure GDPR compliance and data privacy across marketing activities.

Skills

Analytics

Marketing analytics

SEO

CRM strategy

GDPR compliance

Campaign design

Tools

GA4 (Google Analytics 4)

Google Tag Manager (GTM)

ActiveCampaign

CRM software

Job description

The Amnéville Zoological Park brings together one of the largest biodiversities in France, and offers the chance to discover over 2,000 animals across its 19 hectares of facilities.

Open since 1987, it has become an unmissable location in the Grand Est region: it receives more than 400,000 visitors per year and employs between 100 and 160 employees depending on the season.

Your missions

Performance analysis and marketing management

• Administer and operate Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure reliable tracking of customer journeys and conversions.
• Build and monitor dashboards: website traffic, online ticketing, advertising campaigns, social media campaigns, customer satisfaction and reviews.
• Measure KPIs, costs per result and the return on investment (ROI) of marketing actions; make optimization recommendations.
• Track actions from their launch through to their review, in coordination with agencies and internal teams.

Website management, SEO and GEO

• Ensure the management and updating of the website: pages, content, offers and marketing tools.
• Drive SEO and GEO (visibility on search engines and AI response engines), supporting the provider.
• Analyze user journeys and the online ticketing purchase funnel to improve customer experience and conversion rates.
• Create and optimize landing pages and coordinate functional or technical developments on the site.

CRM, marketing automation and loyalty

• Structure and deploy ActiveCampaign, a tool already used at the Zoo, to develop a CRM and relationship marketing strategy.
• Organize, qualify and segment customer databases based on available information and visitor and purchase behaviors.
• Design targeted campaigns and automated scenarios: pre-visit, post-visit, follow-up, loyalty and reactivation.
• Implement the necessary connections between forms, the website, ticketing and the CRM with relevant providers.
• Measure the performance of campaigns and automations.
• Ensure GDPR compliance.

Customer knowledge and data collection

• Design and analyze surveys, polls and satisfaction studies to better understand visitor expectations.
• Implement data collection operations: contests, forms, activations, and dedicated marketing actions.
• Analyze customer profiles, behaviors, feedback, and reviews to identify development opportunities.
• Turn these insights into segmentation, personalization, and improvements of the visitor journey.

Operational marketing actions and competitive monitoring.

• Design and deploy concrete marketing actions: promotional codes, contests, and targeted offers, in coordination with the sales department.
• Organize the collection and use of data from these operations: forms, contact qualification, segmentation, and result tracking.
• Set up and measure marketing automation scenarios in ActiveCampaign to engage visitors before and after their visit and to encourage loyalty.
• Carry out competitive intelligence on offers, prices, and operations of other amusement parks, then propose suitable actions for the Zoo.

Desired profile

What we offer