Director of Growth & Visitor Engagement

Zoo Amneville; Friauville; Hybrid; EUR 42,000 - 64,000; Full time

Job summary

Zoo Amnéville is seeking a marketing analytics and digital marketing specialist to oversee data tracking, dashboards, and CRM initiatives. You will optimize the visitor journey from acquisition to loyalty, manage SEO/GEO efforts, and lead campaigns and automations with ActiveCampaign.

You will collaborate with agencies and internal teams to measure ROI, improve conversion rates, and ensure GDPR compliance across all marketing actions.

Qualifications

• Knowledge of analytics platforms and marketing tools used to optimize visitor journeys.
• Experience designing and analyzing customer journeys, funnels and conversion paths.
• Familiarity with GDPR compliance and data privacy in marketing.

Responsibilities

• Administer and operate GA4 and GTM to ensure reliable tracking of customer journeys and conversions.
• Build and monitor dashboards: website traffic, online ticketing, advertising campaigns, social media campaigns, customer satisfaction and reviews.
• Measure KPIs, costs per result and ROI of marketing actions; make optimization recommendations.
• Track actions from their launch through to their review, in coordination with agencies and internal teams.
• Manage website content updates, SEO and GEO initiatives to improve visibility and conversions.
• Analyze user journeys and the online ticketing funnel to enhance experience and conversion rates.
• Design targeted campaigns and automations in ActiveCampaign; segment databases and drive loyalty.
• Ensure GDPR compliance and data privacy across marketing activities.

Skills

Analytics

Marketing analytics

SEO

CRM strategy

GDPR compliance

Campaign design

Tools

GA4 (Google Analytics 4)

Google Tag Manager (GTM)

ActiveCampaign

CRM software

Job description

Zoo Amnéville is seeking a marketing analytics and digital marketing specialist to oversee data tracking, dashboards, and CRM initiatives. You will optimize the visitor journey from acquisition to loyalty, manage SEO/GEO efforts, and lead campaigns and automations with ActiveCampaign.

You will collaborate with agencies and internal teams to measure ROI, improve conversion rates, and ensure GDPR compliance across all marketing actions.