Digital Marketing, CRM & Performance Specialist (Full-Time, Permanent, 35 Hours/Week)

Zoo Amneville; Friauville; Hybrid; EUR 45,000 - 60,000; Full time

Job summary

Zoo d’Amnéville is seeking a Digital Marketing, CRM & Performance Specialist to turn data into actionable marketing strategies. You’ll manage GA4 and GTM tracking, build dashboards, and work with teams and partners to optimize campaigns and visitor experiences.

Responsibilities include website management, SEO/GEO initiatives, CRM automation, and loyalty programs, with a focus on GDPR compliance and data-driven decisions that boost conversions and visitor engagement.

Qualifications

• GA4 and GTM experience for accurate user journeys and conversions.
• ActiveCampaign CRM setup and customer engagement experience.
• SEO and GEO optimization to boost visibility and SERP performance.
• Data-driven approach with analytics and dashboards.

Responsibilities

• Analyze performance data and manage marketing analytics to inform decisions.
• Oversee website updates, SEO, and marketing features; optimize user journeys and conversions.
• Lead CRM, campaigns, and automated customer journeys for loyalty and retention.
• Design surveys and analyze visitor data to extract actionable insights for growth.
• Develop and measure marketing initiatives, promo codes, and competitor benchmarking.

Job description

Digital Marketing, CRM & Performance Specialist (Full-Time, Permanent, 35 Hours/Week)

Zoo d’Amnéville is one of France’s largest zoos. Each year, it welcomes nearly 450,000 visitors who come to discover more than 2,000 animals representing over 360 species.

Beyond the experience it offers visitors, the zoo is committed every day to three essential missions: education, research, and species conservation.

Joining our team means contributing to a variety of projects in a unique environment, surrounded by wildlife.

Your role

As part of the communications team, you’ll manage the tools and initiatives that help us better understand our visitors, build loyalty, and make Zoo d’Amnéville’s communications more effective. You’ll turn data into practical recommendations and actions, working with the zoo’s teams and our specialized partners.

You’ll work closely with Zoo d’Amnéville’s communications coordinator.

Your missions

Performance analysis and marketing management

• Manage and use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure accurate tracking of customer journeys and conversions.


• Build and monitor dashboards covering website traffic, online ticket sales, advertising campaigns, social media campaigns, customer satisfaction, and reviews.


• Measure KPIs, cost per result, and return on investment (ROI) for marketing initiatives, and recommend improvements.


• Track initiatives from launch through final evaluation, coordinating with agencies and internal teams.

Website management, SEO, and GEO

• Manage and update the website, including pages, content, offers, and marketing features.


• Lead SEO and GEO efforts to improve visibility in search engines and AI-powered answer engines, working with an external partner.


• Analyze user journeys and the online ticket purchase process to improve the customer experience and conversion rates.


• Create and optimize landing pages and coordinate functional and technical website updates.

CRM, marketing automation, and customer loyalty

• Set up and expand the Zoo’s existing ActiveCampaign platform to develop a CRM and customer engagement strategy.


• Organize, refine, and segment customer databases using available information and visit and purchase behavior.


• Design targeted campaigns and automated customer journeys for before and after visits, follow-ups, loyalty, and re-engagement.


• Work with relevant vendors to connect forms, the website, the ticketing system, and the CRM.


• Measure the performance of campaigns and automated workflows.


• Ensure compliance with the GDPR.

Customer insights and data collection

• Design and analyze surveys, polls, and satisfaction studies to better understand what visitors expect.


• Run data collection campaigns, including contests, forms, promotional activations, and targeted marketing initiatives.


• Analyze customer profiles, behavior, feedback, and reviews to identify opportunities for growth.


• Turn these insights into visitor segmentation, personalized experiences, and improvements to the visitor journey.

Hands-on marketing initiatives and competitive research

• Develop and launch marketing initiatives, including promo codes, contests, and targeted offers, in coordination with the sales team.


• Organize the collection and use of data from these initiatives, including forms, contact qualification, segmentation, and results tracking.


• Set up and measure automated marketing campaigns in ActiveCampaign to engage visitors before and after their visit and encourage repeat visits.


• Monitor other leisure parks’ offers, prices, and promotions, then recommend initiatives tailored to Zoo d’Amnéville.

Desired profile

What we offer