Data-Driven Digital Marketing & CRM Specialist

Zoo Amneville; Friauville; Hybrid; EUR 45,000 - 60,000; Full time

Job summary

Zoo d’Amnéville is seeking a Digital Marketing, CRM & Performance Specialist to turn data into actionable marketing strategies. You’ll manage GA4 and GTM tracking, build dashboards, and work with teams and partners to optimize campaigns and visitor experiences.

Responsibilities include website management, SEO/GEO initiatives, CRM automation, and loyalty programs, with a focus on GDPR compliance and data-driven decisions that boost conversions and visitor engagement.

Qualifications

• GA4 and GTM experience for accurate user journeys and conversions.
• ActiveCampaign CRM setup and customer engagement experience.
• SEO and GEO optimization to boost visibility and SERP performance.
• Data-driven approach with analytics and dashboards.

Responsibilities

• Analyze performance data and manage marketing analytics to inform decisions.
• Oversee website updates, SEO, and marketing features; optimize user journeys and conversions.
• Lead CRM, campaigns, and automated customer journeys for loyalty and retention.
• Design surveys and analyze visitor data to extract actionable insights for growth.
• Develop and measure marketing initiatives, promo codes, and competitor benchmarking.

Job description

Zoo d’Amnéville is seeking a Digital Marketing, CRM & Performance Specialist to turn data into actionable marketing strategies. You’ll manage GA4 and GTM tracking, build dashboards, and work with teams and partners to optimize campaigns and visitor experiences.

Responsibilities include website management, SEO/GEO initiatives, CRM automation, and loyalty programs, with a focus on GDPR compliance and data-driven decisions that boost conversions and visitor engagement.