Business Development Representative (BDR) (F/M)

Letsignit; Marseille; On-site; EUR 35,000 - 50,000; Full time

Job summary

A dynamic technology company in Marseille is seeking a Business Development Representative (BDR) to enhance their sales team. The BDR will be responsible for generating new sales opportunities, focusing on intelligent prospecting and engaging B2B SMB and Mid-market accounts through various channels. The ideal candidate will have a minimum of three years of B2B sales experience, solid cold calling skills, and familiarity with sales tools and SaaS environments. This role promises strong career growth in a supportive and high-performance environment.

Qualifications

• Minimum 3 years of experience in B2B sales or prospecting.
• Solid experience in cold calling with an interest in signal-based selling.
• Fluent in English, with a hunter mentality.

Responsibilities

• Conduct multi-channel prospecting activities including cold calls and emails.
• Analyze accounts and identify decision-makers.
• Maintain a clear and predictable sales pipeline.

Skills

B2B sales experience

Cold calling skills

CRM proficiency

Structured mindset

Tech-savvy

Tools

Salesforce

Outreach tools

LinkedIn

Job description

Context

In a high‑growth context, we are strengthening our sales team with a Business Development Representative (BDR) role focused on intelligent prospecting and opportunity creation. Our prospecting is not limited to pure cold outreach: it combines classic outbound, interest signals (inbound, marketing, product), and targeted research to engage the right accounts at the right time. The goal is simple: generate qualified sales meetings for the closing teams.

Main Mission

As an SDR, you are responsible for creating new sales opportunities, from account identification to booking qualified meetings, using multi‑channel and multi‑sequence approaches.

Responsibilities

Prospecting & Account Activation

• Conduct multi‑channel prospecting activities: cold calls, emails, LinkedIn
• Leverage interest signals when available (inbound leads, marketing, product)
• When signals are absent, identify relevant entry points through research
• Target and contact B2B SMB and Mid‑market accounts
• Adapt the approach based on the prospect’s level of maturity

Research, Qualification & Meetings

• Analyze accounts: challenges, organization, context
• Identify and map the right contacts (decision‑makers, influencers)
• Effectively qualify needs and potential
• Create value from the first interactions
• Secure truly qualified sales meetings
• Maintain a clear and predictable sales pipeline

Sequence & Process Management

• Build and execute multi‑touch prospecting sequences
• Adjust messages and angles according to accounts and contacts
• Test and optimize scripts, sequences, and approaches
• Share field feedback with Sales & Marketing teams

Sales Technology

• Work with a modern sales stack: CRM, outreach tools, calling solutions, LinkedIn, chat, SaaS tools
• Keep the CRM rigorously up to date
• Track KPIs: activity, response rates, meetings, opportunities
• Contribute to continuous improvement of sales processes

Qualifications & Experience

• Minimum 3 years of experience in B2B sales / prospecting
• Solid experience in cold calling, with interest in signal‑based selling
• Comfortable with Sales tools and SaaS environments
• Curious, structured, and performance‑oriented mindset

Additional Requirements

• Professional English required
• Hunter mentality, tech‑savvy

Interview Process

• Pre‑screening call with HR: general discussion on background, motivations, and expectations, verification of basic requirements for the role.
• Interview with the manager: assessment of role fit, technical skills, and execution capabilities.
• Second interview with the manager + practical exercise: deep dive on remaining points, problem‑solving on concrete cases, mini‑sequence, and call simulation to test operational skills.