Remote Senior Marketing Strategist: Growth & CRO Leader

CapsLock; Paris; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Remote work options

Paid time off

Ongoing learning & conferences

Home office setup support

Medical coverage & wellness

Job summary

CapsLock is a remote-first marketing company delivering IT-enabled solutions for large North American partners. We seek a Senior Marketing Strategist to drive growth through CRO, funnel optimization, and AI-assisted research.

You will develop new funnels, run market analyses, generate hypotheses, and lead A/B testing across clients with cross-functional collaboration to deliver measurable results. You’ll be responsible for turning data into actionable insights, improving conversion, and scaling

Qualifications

• 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Responsibilities

• Conduct market, audience, and competitor research for new and existing clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
• Review campaign performance and translate data into actionable insights.
• Identify winning strategies and scale them across similar clients and industries.
• Maintain and expand the company's CRO knowledge base and testing library.
• Research new marketing trends, technologies, and customer acquisition strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Job description

CapsLock is a remote-first marketing company delivering IT-enabled solutions for large North American partners. We seek a Senior Marketing Strategist to drive growth through CRO, funnel optimization, and AI-assisted research.

You will develop new funnels, run market analyses, generate hypotheses, and lead A/B testing across clients with cross-functional collaboration to deliver measurable results. You’ll be responsible for turning data into actionable insights, improving conversion, and scaling