Senior CRO Copywriter - Remote Conversion Leader

CapsLock; Paris; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote work

Paid vacations

Unlimited sick days

Ongoing learning

Home office setup

Medical insurance

Fitness allowance

Fun culture

Job summary

CapsLock is seeking a Senior CRO Copywriter to craft persuasive conversion-focused copy for landing pages, ads, and video scripts. You will work with marketing, creative, and testing teams to translate complex features into compelling customer messaging and drive performance.

In this remote role, you’ll develop headlines, hooks, and value propositions, create multiple copy variants for structured tests, and iterate based on results, collaborating across disciplines in a fast-paced, multilingual

Qualifications

• Proven ability to craft conversion-focused copy for landing pages, ads, and video scripts.
• Experience translating product features into customer-centric messaging.
• Comfort working with AI tools to boost research and production efficiency.

Responsibilities

• Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify new messaging opportunities.
• Develop headlines, hooks, offers, value propositions, benefits, and creative angles, translating technical product features into clear customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Create meaningful copy variations for structured A/B testing, analyze performance, and continuously iterate based on results.
• Identify successful copy concepts and adapt them across similar clients, products, and industries.
• Collaborate in brainstorming sessions with Marketers, Designers, Video Editors, Media Buyers, and other team members.
• Use AI tools in the copywriting workflow to improve research, ideation, analysis, and production efficiency.

Skills

Curiosity

Adaptability

Execution speed

On-time delivery

Attention to detail

Critical thinking

Clear communication

Initiative

Strong work ethic

Job description

CapsLock is seeking a Senior CRO Copywriter to craft persuasive conversion-focused copy for landing pages, ads, and video scripts. You will work with marketing, creative, and testing teams to translate complex features into compelling customer messaging and drive performance.

In this remote role, you’ll develop headlines, hooks, and value propositions, create multiple copy variants for structured tests, and iterate based on results, collaborating across disciplines in a fast-paced, multilingual