Senior CRO & Growth Strategist - Remote

CapsLock; Paris; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Remote Work

Paid Time Off

Ongoing Learning

Home Office stipend

Physical Well-Being

Unlimited Sick Days

Medical Coverage

Co-Working Space

Fun Stuff

Job summary

CapsLock, a dynamic marketing company, seeks a Senior Marketing Strategist to drive growth through data-driven CRO and funnel optimization. Lead experimentation, research market trends, and collaborate with Creative, IT, Analytics, and Media Buying teams to deliver measurable results.

You will develop new funnels, manage CRO hypotheses, and plan A/B testing roadmaps while continually improving conversion performance for diverse clients across industries.

Qualifications

• 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Responsibilities

• Conduct market, audience, and competitor research for clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers.
• Review campaign performance and translate data into actionable insights.
• Identify winning strategies and scale across clients and industries.
• Maintain and expand CRO knowledge base and testing library.
• Research new marketing trends, technologies, and customer acquisition strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Skills

Performance marketing

CRO

Digital marketing

Growth marketing

A/B testing planning

Data-driven decisions

Analytical thinking

Cross-functional collaboration

Project management

Excellent communication

English proficiency

AI tools for marketing

Tools

Meta

Google Ads

Native Advertising

YouTube

Tableau

GA4

Microsoft Clarity

Hotjar

Job description

CapsLock, a dynamic marketing company, seeks a Senior Marketing Strategist to drive growth through data-driven CRO and funnel optimization. Lead experimentation, research market trends, and collaborate with Creative, IT, Analytics, and Media Buying teams to deliver measurable results.

You will develop new funnels, manage CRO hypotheses, and plan A/B testing roadmaps while continually improving conversion performance for diverse clients across industries.