Remote Growth Content Lead — Crypto & Fintech

Jobgether; France; À distance; EUR 70 000 - 78 000; Plein temps

Avantages offerts par ce poste

Fully remote in Europe

32 days paid time off

Asynchronous work culture

Autonomy and ownership over strategy

Opportunity in crypto/fintech

Résumé du poste

Jobgether is seeking a Growth Content Lead to steer an end-to-end content growth engine for a fast-moving crypto/fintech product. You will define the content strategy, tone of voice, and lead specialists across SEO, video, social, and design, while personally crafting high-impact copy for landing pages, lifecycle emails, product messaging, and PR.

You will translate complex crypto and tax concepts into clear, high-converting experiences, manage budgets, and optimize for organic acquisition,

Qualifications

• 5+ years of relevant experience in content marketing, growth content, product marketing, editorial strategy, or a closely related field.
• Proven experience building or scaling a product-led content operation, preferably within an early-stage, scaling, founder-led, or B2C SaaS environment.
• Deep, hands-on knowledge of cryptocurrency and Web3, including practical experience with wallets, exchanges, DeFi platforms, or related products.
• Native or near-native English proficiency, with exceptional written and verbal communication skills.
• Demonstrated ability to write high-converting copy, with a portfolio containing work such as landing pages, email sequences, educational content, or brand messaging.
• Strong expertise in developing and enforcing a distinctive brand tone of voice across multiple content formats and channels.
• Proven people-management and leadership experience, including managing content specialists, creators, or channel leads.
• Strong understanding of SEO, search intent, organic acquisition, lifecycle marketing, conversion optimisation, and content funnels.
• Experience coordinating multiple content channels and aligning their performance toward shared acquisition and growth objectives.
• Strong data literacy and familiarity with analytics, including tools such as GA4, search performance data, conversion metrics, and attribution.
• Ability to translate complex technical or financial topics into clear, actionable, and persuasive content.
• Strong strategic thinking combined with a hands-on approach and willingness to personally execute high-impact content work.
• Excellent editorial judgment, attention to detail, and commitment to quality.
• Ability to work with significant autonomy, make decisions quickly, and thrive in a high-velocity environment.
• Experience in fintech, tax, personal finance, technical SaaS, or other product-led software environments is an advantage.
• Experience taking content channels or products from early-stage development to measurable growth is a plus.

Responsabilités

• Lead the overall content strategy and operating model across written content, SEO, video, social, technical writing, and related channels.
• Manage and mentor channel specialists, setting clear objectives and KPIs, providing feedback, removing blockers, and supporting professional development.
• Own the editorial calendar, content pipeline, workflows, and resource allocation across writing, design, video, and other content functions.
• Define, implement, and maintain a consistent tone of voice and editorial framework across articles, scripts, emails, social content, landing pages, and brand communications.
• Aggregate channel performance and drive content-led growth, monitoring signups, conversion rates, organic acquisition, and customer acquisition cost.
• Develop and execute lifecycle marketing initiatives, including email campaigns, automated onboarding sequences, and newsletters.
• Lead communications for major product launches, product announcements, partner initiatives, and release updates.
• Personally write and refine high-impact copy, including landing pages, lifecycle email sequences, brand messaging, PR communications, and thought-leadership content.
• Work closely with SEO, video, social, technical writing, and design specialists to ensure content channels operate as a coordinated growth engine.
• Translate complex cryptocurrency, tax, and technical concepts into accessible, persuasive, and trustworthy content.
• Use analytics, search data, conversion performance, and customer insights to identify opportunities and direct team priorities.
• Establish streamlined processes that allow specialists to operate autonomously while maintaining consistently high editorial standards.
• Build and continuously improve the content growth strategy based on user intent, funnel performance, and measurable business outcomes.
• Lead the initial 90-day priorities, including establishing the tone-of-voice framework, improving editorial workflows, auditing lifecycle and conversion content, and creating a performance baseline.

Description du poste

Jobgether is seeking a Growth Content Lead to steer an end-to-end content growth engine for a fast-moving crypto/fintech product. You will define the content strategy, tone of voice, and lead specialists across SEO, video, social, and design, while personally crafting high-impact copy for landing pages, lifecycle emails, product messaging, and PR.

You will translate complex crypto and tax concepts into clear, high-converting experiences, manage budgets, and optimize for organic acquisition,