Remote Growth Marketing Lead for Creator Platform

Team; Paris; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Based anywhere in Europe

Fully remote with hubs & spaces

In-person team events

Location-independent package

Stable growth & resources

Training & development

Résumé du poste

Kolsquare is seeking a seasoned marketing generalist to lead Kreators by Kolsquare, our new B2C product line. You will shape strategy, messaging, and growth across Europe, collaborating with the central marketing team and product group to create compelling materials and drive user acquisition.

Ideal candidates have 5+ years in B2C marketing, deep influencer marketing knowledge, and fluent English. This fully remote role offers European-wide flexibility, with opportunities for in-person events

Qualifications

• 5+ years as a marketing generalist in a B2C environment, ideally in influencer marketing or SaaS Martech.
• Deep understanding influencer marketing & media landscape.
• Fluent level of English.
• Strategic thinker and hands-on executor, ready to own and scale Kreators by Kolsquare’s presence in Europe.
• Commercially driven and know how to generate demand in B2C with a PLG approach.

Responsabilités

• Lead marketing for Kolsquare’s first B2C product line from strategy to execution.
• Build the brand and its core messaging and positioning so that it becomes the go-to app for creators.
• Build the user acquisition strategy across all markets that Kolsquare operates in (France, Germany, Italy, UK, Spain, Benelux, Nordics) and beyond for this new B2C environment.
• Build, plan and execute on the marketing plan with a PLG led model approach (landing pages, app store optimization, paid social, creator partnerships, email, referral…).
• Partner with the Kolsquare marketing central team (Brand, Communication, Content, Growth) and in country field marketing team members to deliver on business results
• Collaborate with the product team, deliver market insights to support product innovation
• Define and implement lead generation campaigns, including content marketing, SEO/GEO and paid social
• Define and implement KPI’s to measure impact and optimize for lead conversion rates by channel
• Own Kreators by Kolsquare website (structure, UX, SEO, conversion) and build it to be the backbone of the user acquisition strategy
• Analyzing the performance of marketing operations, identify key insights, recommend and implement actionable improvements.
• Build relevant content for SEO, GEO applicable for this target audience
• Report on plan, performance, progress to business line leader and CMO
• Engage with influencer communities & ambassadors to create advocacy and strengthen Kreators by Kolsquare’s reputation.

Connaissances

Marketing generalist

B2C marketing

Influencer marketing

SaaS/MarTech

Strategic thinking

Hands-on execution

English fluent

Description du poste

Kolsquare is seeking a seasoned marketing generalist to lead Kreators by Kolsquare, our new B2C product line. You will shape strategy, messaging, and growth across Europe, collaborating with the central marketing team and product group to create compelling materials and drive user acquisition.

Ideal candidates have 5+ years in B2C marketing, deep influencer marketing knowledge, and fluent English. This fully remote role offers European-wide flexibility, with opportunities for in-person events