B2B Growth & Content Lead — Tech Intelligence

Content Creators; Paris; Hybride; EUR 42 000 - 62 000; Plein temps

Avantages offerts par ce poste

Office in Paris

Résumé du poste

Dedale is seeking a Content & Lead Generation Specialist to own end-to-end content-driven lead generation. You will design, produce, distribute, and optimize campaigns across platform, LinkedIn, newsletters, gated reports, and email sequences, turning intelligence into qualified leads.

You will lead editorial programs, SEO initiatives, and employer branding, collaborating with Sales, CS, and Product, while maintaining a high-output content cadence in a fast-growing tech environment in Paris.

Qualifications

• 1–2 years of relevant experience (including high-impact internships)
• Proven track record of owning a B2B content stream end-to-end (from brief to reporting) for a senior, sophisticated audience (PE, Corporate Strategy, GovTech)
• Strong written and verbal English (Dedale’s primary working and content language)
• Solid SEO fundamentals (on-page optimization, keyword strategy, basic audits)
• Proactive, organized, and autonomous by default — comfortable managing multiple workstreams and bringing fresh ideas to the table without waiting for direction
• Strong cross-functional collaborator who thrives working alongside Sales, CS, Topic Leads, and Product

Responsabilités

• Lead Generation Engine & Social Media: Manage the production calendar and pipeline for gated reports (2/month) and lead capture mechanics
• Drive Dedale's LinkedIn presence (12 posts/month), writing, scheduling, and optimizing for engagement/CTR across company and leadership accounts
• Write, segment, and monitor the monthly newsletter sent to our leads list
• Design email sequences and community nurturing flows (segment logic, copy, deliverability) to build active, autonomous segments (PE, Corporate, Members)
• Execute and monitor LinkedIn Ad campaigns based on strategy briefs
• Editorial & Platform Content Ownership: Fully own the Tech Leaders interview series: outreach, production, platform publishing, and community follow-up
• Build and manage the Super Experts stream: routing, editing, and publishing expert profiles
• Support new strategic streams, including Talent Intelligence, Ask Dedale launch content, and dedicated US storytelling
• Maintain employer branding initiatives and propose new ways to surface team culture
• SEO, GEO & Website Optimization: Take full ownership of organic search performance, executing a strategic SEO/GEO audit and implementing a cluster content framework
• Optimize on-page content, structured data, entity definitions, and visibility in AI-generated answers (GEO) to drive organic sessions
• Drive lead capture optimization on the website, improving CTA placement, landing pages, and gated demo executions in Webflow
• Event Support & Intelligence Capitalization: Manage pre-event briefs and post-event debriefs with Topic Leaders across key cluster events
• Format and publish debrief outputs as intelligence pages on the platform
• Support event logistics, promotion, and post-event content distribution
• Performance Tracking & Strategic Insights: Track performance per campaign and stream, extracting data and delivering cross-channel reporting
• Interpret performance metrics to surface actionable insights that continuously refine the overall marketing strategy

Connaissances

B2B content ownership

Independent

English proficiency

SEO fundamentals

Cross-functional collaboration

Outils

Brevo

Webflow CMS

LinkedIn Ads Manager

GA4

PostHog

Description du poste

Dedale is seeking a Content & Lead Generation Specialist to own end-to-end content-driven lead generation. You will design, produce, distribute, and optimize campaigns across platform, LinkedIn, newsletters, gated reports, and email sequences, turning intelligence into qualified leads.

You will lead editorial programs, SEO initiatives, and employer branding, collaborating with Sales, CS, and Product, while maintaining a high-output content cadence in a fast-growing tech environment in Paris.