Regional Sales Engineer

Haier Air Conditioning & Heating - Europe; Lille; On-site; EUR 42,000 - 68,000; Full time

Job summary

Haier Air Conditioning & Heating - Europe is seeking a regional Sales Developer for Northern France. Reporting to the HVAC Sales Manager, you will grow our HVAC division by expanding relationships with installers, distributors, and key engineering firms.

Based in Lille or nearby, you will map market players, prepare quotations, run events with the France team, and coordinate training and sales tools to strengthen the local channel and drive growth across RAC, CAC, and water heater solutions.

Qualifications

• 3–5 years of proven experience in a similar HVAC role.
• Strong commercial and business development skills.
• Excellent written and spoken English abilities.

Responsibilities

• Map key heat pump and air conditioning market players and assess opportunities.
• Develop a network of installers and distributors in your sales area.
• Visit distributors and promote Haier products to distributors and their customers.
• Prepare quotations and provide updates on projects involving French customers.
• Define and manage events and marketing activities with the HVAC Sales Manager France.
• Coordinate development of training and sales support tools for the French market with Technical Support, R&D, and Marketing.
• Support local sales channels to achieve growth objectives.

Skills

Strong commercial and business develop

Excellent written and spoken English

HVAC industry experience

Education

Higher education degree

Job description

Haier is the world's leading home appliance manufacturer and a fast-growing player in Europe in the fields of air conditioning, heating, and renewable energy solutions.

Role

Reporting to the HVAC Sales Manager, you will support the development of our HVAC division by contributing to the growth of our:

• Air-to-Air Heat Pump solutions (RAC, CAC, VRF)
• Thermodynamic Water Heaters

Your main responsibilities will include:

Business Development

• Map key heat pump and air conditioning market players across different sales channels and assess each opportunity while considering the existing customer portfolio to determine the best commercial strategy.
• Develop a network of installers and distributors in your sales area. Support their contacts and progress with consulting engineering firms, property developers, and architects.
• Visit distributors and promote Haier products to both distributors and their customers when required.
• Prepare quotations and provide updates on the progress of projects involving French customers.

Sales Management and Coordination

• Regularly present project reports, business opportunities, and action plans to management.
• Define and manage events and marketing activities together with the HVAC Sales Manager France.
• Coordinate the development of training and sales support tools tailored to the French market and customer requirements, working closely with Technical Support, R&D, and Marketing teams.
• Support local sales channels in achieving their growth objectives.
• Maintain continuous awareness of technological and market developments through participation in training sessions, meetings, webinars, and industry events.
• Proactively contribute new ideas and initiatives to support the development of the HVAC (Heating, Ventilation, and Air Conditioning) division.

Requirements

• Higher education degree.
• Proven experience, ideally 3 to 5 years, in a similar role within the HVAC industry.
• Strong commercial and business development skills.
• Excellent written and spoken English communication skills.
• Responsibility for the Northern France territory so ideally you will be located in the North West , Lille, Normandy for example .