Rare Disease Marketing Lead – Europe & UK

Regeneron Pharmaceuticals, Inc.; Paris; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Equity awards

Pension plan

Health and wellness programs

Paid time off

Résumé du poste

Regeneron Pharmaceuticals, Inc. seeks a Senior Manager Marketing Rare Disease Europe & UK to shape regional brand strategy, deliver omnichannel campaigns, and drive cross-functional initiatives across Europe and the UK in a hybrid work model.

Responsibilities include co-leading European brand planning, designing campaigns across channels, and coordinating with commercial, medical, market access, regulatory, and country teams to translate global strategy into local execution.

Qualifications

• Bachelor's degree in life sciences, business, or marketing; advanced degree or MBA is an advantage.
• 8–10+ years of progressive commercial experience within the pharmaceutical or biotech industry.
• 3+ years in a product, brand, or marketing role.
• Proven multi-country or regional European marketing experience.
• Experience in launch, product management, and/or campaign execution within the pharmaceutical industry.
• Experience designing omnichannel marketing campaigns.
• Launch experience in a rare disease or specialty setting is preferred.
• Solid understanding of EFPIA Code and/or applicable national industry codes is preferred.
• Prior field sales or sales-facing experience is preferred.

Responsabilités

• Co-lead European brand planning, including situation analysis, positioning, messaging, and annual tactical planning.
• Lead the design, delivery, and optimization of omnichannel campaigns (email, e-detailing, web, digital media, congress activities).
• Direct development of promotional and disease education materials through approval, ML/MLR routing, localisation, and compliance.
• Manage creative, digital, media, and congress agencies with scopes of work, budgets, timelines, and performance reviews.
• Partner with Commercial Operations and Strategic Customer Engagement teams to deliver field-ready tools and CRM targeting requirements.
• Own commercial training programs including disease-area, product, competitive, onboarding, launch, and sales meeting content.
• Co-lead European and international congress strategy and execution, including objectives, content planning, logistics, and compliance oversight.
• Thrive in a highly autonomous environment, building alignment across cross-functional teams and balancing priorities.

Connaissances

Marketing leadership

Cross-functional collaboration

Campaign execution

Product launch

Omnichannel marketing

Strategic planning

Field sales experience

Formation

Bachelor's degree in life sciences, business, or marketing

Advanced degree or MBA (advantage)

Description du poste

Regeneron Pharmaceuticals, Inc. seeks a Senior Manager Marketing Rare Disease Europe & UK to shape regional brand strategy, deliver omnichannel campaigns, and drive cross-functional initiatives across Europe and the UK in a hybrid work model.

Responsibilities include co-leading European brand planning, designing campaigns across channels, and coordinating with commercial, medical, market access, regulatory, and country teams to translate global strategy into local execution.