Product Marketing Lead: GTM Strategy, P&L & Growth

Europcar; Paris; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Europcar Mobility Group is seeking a sophisticated marketing leader to drive product go-to-market and lifecycle management across Europcar and Goldcar brands. You will own product KPIs, lead cross-functional teams, and shape pricing, promotions, and market entry strategies for multiple territories.

The role requires strong data-driven decisions, budget discipline, and the ability to coordinate large transversal projects with local and central teams.

Qualifications

• Experienced in Product Marketing.
• Strong analytical and management skills.
• 4 to 5 years of experience in related roles.

Responsibilities

• Lead Go to Market and Product development for Europcar and Goldcar brands across B2C, B2B, and B2B2C.
• Own product KPIs and P&L until MAVC; manage budgets and forecasts.
• Collaborate with Marketing, Sales, Operations, and IS&T to coordinate promotions and local execution across countries.
• Develop market insights, business cases, and pricing strategies to drive EBITDA.
• Define distribution channels and partnerships; monitor performance and trends.

Skills

Product marketing

Go-to-market

P&L management

Market insights

Stakeholder engagement

Budget management

Data-driven decisions

Education

Bachelor's degree in Marketing

Job description

Europcar Mobility Group is seeking a sophisticated marketing leader to drive product go-to-market and lifecycle management across Europcar and Goldcar brands. You will own product KPIs, lead cross-functional teams, and shape pricing, promotions, and market entry strategies for multiple territories.

The role requires strong data-driven decisions, budget discipline, and the ability to coordinate large transversal projects with local and central teams.