Global Product Marketing Leader: GTM & Growth

europcar; Paris; On-site; EUR 65,000 - 95,000; Full time

Job summary

Europcar Mobility Group in Paris is seeking a dynamic Product Marketing leader to drive go-to-market, product development, and marketing actions for all brands across B2C and B2B channels. You will own P&L up to MAVC and define loyalty programs while ensuring excellent customer journeys and data-driven decisions.

The role requires strong analytical skills, cross-functional collaboration, and international mindset to harmonize offerings across countries and franchises.

Qualifications

• Responsible for Go to market and Product development for all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C).
• Own KPIs, budgets and P&L up to MAVC for products and projects.
• Develop loyalty programs and ensure excellent customer journeys.

Responsibilities

• Define product strategy, pricing, promotion and Go to market plans.
• Collaborate with Marketing, Sales, Operations, IS&T to execute campaigns.
• Coordinate with countries and franchises for harmonized product offers.

Skills

Go-to-market

Product management

Marketing analytics

Budget management

Data-driven decisions

Tools

CRM systems

Analytics tools

Job description

Europcar Mobility Group in Paris is seeking a dynamic Product Marketing leader to drive go-to-market, product development, and marketing actions for all brands across B2C and B2B channels. You will own P&L up to MAVC and define loyalty programs while ensuring excellent customer journeys and data-driven decisions.

The role requires strong analytical skills, cross-functional collaboration, and international mindset to harmonize offerings across countries and franchises.