Product Marketing Manager

Europcar Group; Paris; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

Europcar Mobility Group in Paris is seeking a Product Marketing Manager to own Go-To-Market and product development for all brands and segments. You will define buyer personas, pricing, and promotional strategies, while coordinating with IS&T, eCommerce, Sales, and Ops to implement local market actions.

You will manage product KPIs, P&L up to MAVC, and build loyalty initiatives across destinations, with a data-driven approach and cross-country collaboration in a hybrid work setting.

Qualifications

• Experience in product marketing and go-to-market strategies across multiple brands and segments.
• Ability to define buyer personas, pricing, and promotion plans.
• Strong data-driven mindset with KPI tracking and business case development.

Responsabilités

• Own product marketing strategy, go-to-market plans, and product development for all brands and segments.
• Coordinate with IS&T, eCommerce, Sales, Ops to implement promotional campaigns and actions.
• Develop budgets, forecasts, and reporting for the product lines and MAVC.
• Define distribution channels and loyalty initiatives to improve customer retention.
• Analyze market trends and local market differences to harmonize offers across countries.

Connaissances

Product Marketing

Go-to-Market

P&L ownership

KPI analysis

Description du poste

## Product Marketing ManagerApply: Hybrid: Paris: Full time: Posted Today: JR112941## ## **Job Description****Reporting to Group Head of Marketing inside Strategy area** **MAIN OBJECTIVES:** * Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge.* Responsible for the PNL until MAVC of the products and projects* Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line.* We expect a dynamic individual with a positive attitude and great analytical and management skills. **MAJOR AREAS OF ACCOUNTABILITY** * Product strategy: Go to market and Product development. For all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C) + Develop of the products offer as well as the use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategy + Analyze and define the different niches and clusters of clients to adapt EC products to their needs + Creation of business cases to identify new opportunities to generate incremental EBITDA. + Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them. + Define the distribution channels that will be used to market. + Work with the Marketing, Sales, Operations, Tele Sales teams to create and implement effective promotional campaigns. + Harmonize and extend to countries and franchisees * Product offer ownership: ownership of the products KPIs and targets. Product P&L responsibility + Responsible for the PNL until MAVC. + Active participation in the definition of the different products Budgets and Forecasts + Develop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan. + Establish sales scenarios based on the business opportunities identified. * Lead initiatives to boost business: execution and implementation of the new projects and products + Coordinate the execution of the project collaborating with IS&T: defining business requirements, project management and coordinating the needed efforts from all the rest of the areas: Pricing, Legal, OPs, eCommerce, etc. + Communication with countries to gather specificities, local actions and ensure a proper local implementation always ensuring as much harmonized as possible product offer across countries. * Build commercial and marketing local action plan : + Define and coordinate with the sales channels the commercial and marketing action plan for their products and initiatives portfolio + Find new business opportunities in collaboration with distribution network + Identify strategic partnerships to foster client acquisition and wider our distribution network + Coordination with the rest of the commercial team for the development of promotional activity among current customer groups. * Analytics and reporting + Analyse zoning performance reporting to identify gaps vs targets + Co-build zoning action plan with central team to revert trends and deploy + Participate actively to weekly marketing performance meeting at BU level + Monitor and analyse local market trends + Monitor, analyse and report the performance and results of the Service Line by sales channel **INTERNAL AND EXTERNAL RELATIONSHIPS** * Internal : IS&T, Pricing, eCommerce, Sales, Operations, Local Central Marketing, Local RCM, Controlling and Fleet. * External : Marketing agencies and partners. **PERSONAL PROFILE OF POSITION HOLDER*** Growing and profitability focus and curious about new technologies and business models* Looking for international challenges and an exciting work environment* Energetic, enthusiastic and naturally motivated* Excited to add value to the company by identifying, coordinating and executing huge transversal projects and products **MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS*** Experienced in Product Marketing* Familiar with creating and analysing KPIs as well as creating new business cases* Good communication and leadership skills to lead transversal projects* Experienced in strategic planning* Comfortable with budget management* Used to working in a performance-oriented environment* Strongly focused on data-driven decision* Organised with good management skills* With at least 4 to 5 years of experience **Europcar Mobility Group**Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. *“We help to change the way you move”* is what we stand for and brings us together.We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.Our brands address differentiated needs, use cases and expectations: Europcar - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car, one of the main players in the car rental market in the US, with a \"value for money\" positioning.Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.More info at: www.europcar-mobility-group.com