Product Marketing Manager

Europcar; Paris; Hybride; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Europcar Mobility Group is seeking a sophisticated marketing leader to drive product go-to-market and lifecycle management across Europcar and Goldcar brands. You will own product KPIs, lead cross-functional teams, and shape pricing, promotions, and market entry strategies for multiple territories.

The role requires strong data-driven decisions, budget discipline, and the ability to coordinate large transversal projects with local and central teams.

Qualifications

• Experienced in Product Marketing.
• Strong analytical and management skills.
• 4 to 5 years of experience in related roles.

Responsabilités

• Lead Go to Market and Product development for Europcar and Goldcar brands across B2C, B2B, and B2B2C.
• Own product KPIs and P&L until MAVC; manage budgets and forecasts.
• Collaborate with Marketing, Sales, Operations, and IS&T to coordinate promotions and local execution across countries.
• Develop market insights, business cases, and pricing strategies to drive EBITDA.
• Define distribution channels and partnerships; monitor performance and trends.

Connaissances

Product marketing

Go-to-market

P&L management

Market insights

Stakeholder engagement

Budget management

Data-driven decisions

Formation

Bachelor's degree in Marketing

Description du poste

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.#### **Job Description****Reporting to Group Head of Marketing inside Strategy area****MAIN OBJECTIVES:*** Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge.* Responsible for the PNL until MAVC of the products and projects* Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line.* We expect a dynamic individual with a positive attitude and great analytical and management skills.**MAJOR AREAS OF ACCOUNTABILITY*** Product strategy: Go to market and Product development. For all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C)+ Develop of the products offer as well as the use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategy+ Analyze and define the different niches and clusters of clients to adapt EC products to their needs+ Creation of business cases to identify new opportunities to generate incremental EBITDA.+ Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them.+ Define the distribution channels that will be used to market.+ Work with the Marketing, Sales, Operations, Tele Sales teams to create and implement effective promotional campaigns.+ Harmonize and extend to countries and franchisees* Product offer ownership: ownership of the products KPIs and targets. Product P&L responsibility+ Responsible for the PNL until MAVC.+ Active participation in the definition of the different products Budgets and Forecasts+ Develop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan.+ Establish sales scenarios based on the business opportunities identified.* Lead initiatives to boost business: execution and implementation of the new projects and products+ Coordinate the execution of the project collaborating with IS&T: defining business requirements, project management and coordinating the needed efforts from all the rest of the areas: Pricing, Legal, OPs, eCommerce, etc.+ Communication with countries to gather specificities, local actions and ensure a proper local implementation always ensuring as much harmonized as possible product offer across countries.* Build commercial and marketing local action plan:+ Define and coordinate with the sales channels the commercial and marketing action plan for their products and initiatives portfolio+ Find new business opportunities in collaboration with distribution network+ Identify strategic partnerships to foster client acquisition and wider our distribution network+ Coordination with the rest of the commercial team for the development of promotional activity among current customer groups.* Analytics and reporting+ Analyse zoning performance reporting to identify gaps vs targets+ Co-build zoning action plan with central team to revert trends and deploy+ Participate actively to weekly marketing performance meeting at BU level+ Monitor and analyse local market trends+ Monitor, analyse and report the performance and results of the Service Line by sales channel**INTERNAL AND EXTERNAL RELATIONSHIPS*** Internal: IS&T, Pricing, eCommerce, Sales, Operations, Local Central Marketing, Local RCM, Controlling and Fleet.* External: Marketing agencies and partners.**PERSONAL PROFILE OF POSITION HOLDER*** Growing and profitability focus and curious about new technologies and business models* Looking for international challenges and an exciting work environment* Energetic, enthusiastic and naturally motivated* Excited to add value to the company by identifying, coordinating and executing huge transversal projects and products**MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS*** Experienced in Product Marketing* Familiar with creating and analysing KPIs as well as creating new business cases* Good communication and leadership skills to lead transversal projects* Experienced in strategic planning* Comfortable with budget management* Used to working in a performance-oriented environment* Strongly focused on data-driven decision* Organised with good management skills* With at least 4 to 5 years of experience**Europcar Mobility Group**A Europcar Mobility Group é uma empresa global de mobilidade, com 75 anos de experiência em serviços de mobilidade e uma posição de liderança na Europa. \"Ajudamos a mudar a forma como se desloca\" é o que defendemos e nos une.Oferecemos aos particulares e às empresas uma vasta gama de serviços de aluguer de automóveis e carrinhas, seja por algumas horas, alguns dias, uma semana, um mês ou mais, a pedido ou por subscrição, contando com uma frota de mais de 250.000 veículos, equipados com os mais recentes motores, incluindo uma percentagem crescente de veículos eléctricos.As nossas marcas respondem a necessidades, casos de utilização e expectativas diferenciadas: Europcar(R)- líder mundial no aluguer de automóveis e veículos comerciais ligeiros, com um posicionamento premium, Goldcar(R)- líder na prestação de serviços de aluguer de automóveis de baixo custo na Europa, e Fox-Rent-A-Car(R), um dos principais intervenientes no mercado de aluguer de automóveis nos EUA, com um posicionamento \"value for money\".A satisfação dos clientes está no centro da ambição do Grupo e dos nossos mais de 8.000 colaboradores, em todos os locais onde apresentamos as nossas soluções de mobilidade, graças a uma forte rede em mais de 130 países.Mais informações em: