AI-Driven CRM & Lifecycle Growth Lead

Joko; Paris; Sur place; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Flexible remote

Work from anywhere

Top-market compensation

Equity for everyone

AI upskilling half-day weekly

Yearly offsite

Team-building events

ClassPass subscription

Parental leave 8 weeks paid

and much more

Résumé du poste

Joko is seeking an experienced CRM & Lifecycle Manager to design and run end-to-end lifecycle programs across in-app, push, and email from onboarding through reactivation. You will own cross-channel journeys, retention and referral programs, and AI-powered optimizations to maximize user LTV.

Collaboration with Product, Data and Brand is essential to align lifecycle efforts with product strategy. The role emphasizes experimentation, data-driven decisions, and user-centric messaging, with

Qualifications

• 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth app.
• Hands-on with modern CRM platforms and cross-channel orchestration.
• Data-driven approach with comfort reading cohort curves and test results.

Responsabilités

• Design and run lifecycle programs across in-app, push, and email from onboarding to reactivation.
• Build retention, referral, and cross-channel journeys to maximize LTV.
• Lead AI-driven personalization and experimentation within CRM workflows.
• Partner with Product, Data, and Brand to align lifecycle nudges with the product.
• Own continuous A/B testing and reporting on lifecycle improvements.

Connaissances

CRM strategy

Data-driven decisions

A/B testing

AI in marketing

Outils

Braze

Iterable

Customer.io

Description du poste

Joko is seeking an experienced CRM & Lifecycle Manager to design and run end-to-end lifecycle programs across in-app, push, and email from onboarding through reactivation. You will own cross-channel journeys, retention and referral programs, and AI-powered optimizations to maximize user LTV.

Collaboration with Product, Data and Brand is essential to align lifecycle efforts with product strategy. The role emphasizes experimentation, data-driven decisions, and user-centric messaging, with