Performance Marketing Manager - Gaming
Voodoo
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Benefits offered by this job
Job summary
Qualifications
- Experience in performance marketing and paid acquisition in gaming companies.
- Successful track record with ROAS strategies.
- Familiar with user acquisition platforms and MMPs.
- Well-versed with experimentation methodologies.
- Experience with influencer marketing and ASO.
- Fluent in English.
Responsibilities
- Plan and manage UA campaigns for multiple games/apps.
- Analyze campaign performance and improve ROAS.
- Coordinate with Product and Creative teams.
- Use internal growth tools to improve performance.
- Share best practices across teams.
- Lead projects and coach junior members.
Skills
Tools
Job description
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.
Voodoo is looking for a Performance Marketing Manager to own user acquisition activities on a portfolio of games and apps. Reporting to one of our Performance Marketing Lead, you will leverage your expertise and creativity to turn great mobile products into global hits.
Plan and manage UA campaigns for multiple games and/ or apps
Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps
Work closely with our Product and Creative teams to coordinate efforts and share feedback
Use our suite of internal growth tools and interface with our Tech team to continuously improve them
Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
Lead transversal projects and coach junior team members
You have experience in performance marketing and paid acquisition, in application or gaming companies
You have a successful track record with ROAS strategies on mobile games and/ or apps
You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
You’re well-versed with experimentation methodologies and processes
You have experience with influencer marketing and ASO
You’re a hacker: you’ve already tried innovative organic/ viral tactics
You speak and write English fluently
You wish to work in an environment that values candor, freedom, and responsibility
Competitive salary
Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
Swile Lunch voucher
Gymlib (100% borne by Voodoo)
Wellness activities in our Paris office
Flexible vacation policy
Remote days
Child daycare facilities (Les Petits Chaperons rouges)
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