Paris Luxury Marketing Lead — Brand, PR & Events

Hanson Search Ltd; Paris; Hybride; EUR 90 000 - 120 000; Plein temps

Résumé du poste

Hanson Search Ltd. in Paris seeks a Luxury Marketing Manager to shape the Maison's presence in a key market. This role combines strategic planning with hands-on delivery of media, PR, events, and client experiences.

You will translate global strategy locally, lead integrated market plans, and drive brand activation with agencies and internal stakeholders to uphold luxury codes and exceptional client experiences.

Qualifications

• Experience in premium or luxury marketing environments.
• Deep knowledge of luxury codes and brand language.
• Expertise across communication, media, PR & influence.
• Trade marketing plus events, activations and partnerships.
• Proven planning skills with budgets and agencies.

Responsabilités

• Translate brand direction locally and adapt to Paris market.
• Build and deliver the market's annual integrated marketing and events plan with budget.
• Lead local brand activation across communication, media, PR, influence and partnerships.
• Collaborate with agencies and internal teams to ensure high standards in activations.
• Use activations to build brand relevance and a loyal local community.
• Deliver Trade Marketing and local Visual Merchandising per global guidelines.
• Oversee local events and client launches from planning to execution and post-evaluation.
• Manage event budgets and capture learnings for future plans.
• Coordinate with Retail and Hospitality to create client experiences.
• Share structured market insights with regional HQ on clients, culture and opportunities.
• Monitor brand performance and competitive activity; flag risks and lessons.

Connaissances

Luxury marketing experience

Luxury codes

Communication, media, PR & influence

Trade marketing & events

Budget planning

Market understanding (Paris)

Fluent in French & English

Description du poste

Hanson Search Ltd. in Paris seeks a Luxury Marketing Manager to shape the Maison's presence in a key market. This role combines strategic planning with hands-on delivery of media, PR, events, and client experiences.

You will translate global strategy locally, lead integrated market plans, and drive brand activation with agencies and internal stakeholders to uphold luxury codes and exceptional client experiences.