Paris-Based Luxury Brand Marketing Manager

Richemont; Paris; On-site; EUR 90,000 - 120,000; Full time

Job summary

Richemont in Paris seeks a Marketing Manager to drive the Maison's global 360° strategy across collections, launches, store openings, and activations. You will ensure consistency of brand messaging and support brand and business objectives.

Responsibilities include coordinating GTM plans, managing budgets, and translating brand personas into actionable audiences while reporting results to senior leadership. Fluency in English required; luxury/fashion experience preferred.

Qualifications

• Minimum six years' marketing experience, ideally in luxury or fashion.
• Strong understanding of 360° marketing and retail and wholesale activations.
• Strong brand sensibility and understanding of positioning, messaging, and storytelling.

Responsibilities

• Coordinate 360° go-to-market strategies for collections, launches, store openings, and activations.
• Define key messages and marketing priorities for each collection across channels and markets.
• Manage the global marketing calendar, ensuring alignment across functions.
• Contribute to brand personas and translate them into actionable target audiences.
• Consolidate campaign results, assess performance, and report to top management.
• Define activations with key retail and wholesale partners and manage dedicated budgets.

Skills

360° Marketing

Brand Management

Budget Management

Cross-functional Collaboration

Retail & Wholesale Marketing

Copywriting

Job description

Richemont in Paris seeks a Marketing Manager to drive the Maison's global 360° strategy across collections, launches, store openings, and activations. You will ensure consistency of brand messaging and support brand and business objectives.

Responsibilities include coordinating GTM plans, managing budgets, and translating brand personas into actionable audiences while reporting results to senior leadership. Fluency in English required; luxury/fashion experience preferred.