Paris Luxury Marketing Manager - 360° Brand Activations

Maison Alaïa; Paris; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Job summary

Maison Alaïa in Paris is seeking a Marketing Manager to drive the brand’s global 360° marketing strategy across collections, launches, store openings, and wholesale activations. You will ensure consistency of messaging across markets and channels while supporting brand and business objectives.

The ideal candidate has at least six years in luxury or fashion marketing, a deep understanding of 360° campaigns, and a strong sense of brand storytelling.

Qualifications

• Minimum six years' marketing experience, ideally in luxury or fashion.
• Strong understanding of 360° marketing and retail/wholesale activations.
• Strong brand sensibility, positioning, messaging, and storytelling.
• Proactive, autonomous, and capable of cross-functional work in international environments.
• Fluent English is required.

Responsibilities

• Coordinate 360° go-to-market strategies for collections, launches, stores, and activations.
• Define key messages and marketing priorities across markets.
• Manage the global marketing calendar and cross-functional alignment.
• Develop brand personas and translate into target audiences.
• Consolidate campaign results and report to top management.
• Define and implement activations with retail and wholesale partners.
• Maintain brand standards and copy across channels.
• Oversee global budget allocation and governance of A&P.

Skills

Marketing leadership

6+ years experience

Brand strategy

Cross-functional

Luxury/fashion domain

Fluent English

Job description

Maison Alaïa in Paris is seeking a Marketing Manager to drive the brand’s global 360° marketing strategy across collections, launches, store openings, and wholesale activations. You will ensure consistency of messaging across markets and channels while supporting brand and business objectives.

The ideal candidate has at least six years in luxury or fashion marketing, a deep understanding of 360° campaigns, and a strong sense of brand storytelling.