Marketing Manager, Luxury Maison, Paris

Hanson Search Ltd; Paris; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Hanson Search Ltd. in Paris seeks a Luxury Marketing Manager to shape the Maison's presence in a key market. This role combines strategic planning with hands-on delivery of media, PR, events, and client experiences.

You will translate global strategy locally, lead integrated market plans, and drive brand activation with agencies and internal stakeholders to uphold luxury codes and exceptional client experiences.

Qualifications

• Experience in premium or luxury marketing environments.
• Deep knowledge of luxury codes and brand language.
• Expertise across communication, media, PR & influence.
• Trade marketing plus events, activations and partnerships.
• Proven planning skills with budgets and agencies.

Responsibilities

• Translate brand direction locally and adapt to Paris market.
• Build and deliver the market's annual integrated marketing and events plan with budget.
• Lead local brand activation across communication, media, PR, influence and partnerships.
• Collaborate with agencies and internal teams to ensure high standards in activations.
• Use activations to build brand relevance and a loyal local community.
• Deliver Trade Marketing and local Visual Merchandising per global guidelines.
• Oversee local events and client launches from planning to execution and post-evaluation.
• Manage event budgets and capture learnings for future plans.
• Coordinate with Retail and Hospitality to create client experiences.
• Share structured market insights with regional HQ on clients, culture and opportunities.
• Monitor brand performance and competitive activity; flag risks and lessons.

Skills

Luxury marketing experience

Luxury codes

Communication, media, PR & influence

Trade marketing & events

Budget planning

Market understanding (Paris)

Fluent in French & English

Job description

Hanson Search is recruiting a Marketing Manager in Paris for a prestigious international Maison known for its heritage and exceptional client experience. This permanent role gives you real autonomy to shape the Maison’s presence in a key market, bringing bold ideas to life within a demanding framework.

Leading Brand Marketing for a Luxury Maison in Paris

As Luxury Marketing Manager, you’ll report to the Market General Manager, with a functional line to the regional Head of Brand Marketing. In this position, you’ll lead brand marketing across Communication, Media, PR & Influence, Trade Marketing and Events & Client Experience.

Your remit is to turn global and regional strategy into a locally relevant market plan for Paris. It’s also a hands‑on role, so you’ll stay closely involved in planning and delivering media projects, PR activations, events, partnerships and client experiences.

What You’ll Do in This Marketing Role

Translate the brand direction locally

• Turn global and regional brand strategy into a client-relevant market plan that respects the Maison’s heritage and luxury codes.

Own market planning and budget

• Build and deliver the market’s annual integrated marketing and events plan, together with its budget.
• Prioritise initiatives and take considered risks, tracking budget and KPIs closely so that every investment works as hard as possible.

Lead local brand activation

• Drive the planning and execution of local communication, media, PR, influence and partnership initiatives.
• Work closely with agencies and internal stakeholders so that every activation meets the Maison’s highest standard.
• Use each activation to build brand relevance and a loyal community around the Maison.
• Deliver Trade Marketing and local Visual Merchandising in line with global guidelines.

Deliver events and client experiences

• Oversee local events and client launches from start to finish, covering venue selection, guest experience, production, partnerships and hospitality.
• Manage event budgets and lead post‑event evaluation so that lessons shape future plans.
• Stay closely involved throughout preparation and delivery, making sure every guest experience meets the Maison’s standards and strengthens client relationships.
• Partner with the Retail and Hospitality teams to create client and community experiences.

Bring market insight forward

• Share structured insight with the region and headquarters on clients, culture, media, partners, brand ambassadors and emerging opportunities.
• Monitor brand performance, client insight, competitor activity, risks and lessons learned.

Enable bold and consistent execution

• Select and manage the Maison’s agency and supplier roster within global standards.
• Coordinate internal teams and external partners, protecting brand coherence while encouraging thoughtful experimentation within agreed guardrails.

The Experience and Skills You’ll Bring

Experience

• Marketing experience in premium or luxury environments
• Strong knowledge of luxury codes
• Expertise in communication, media, PR and influence
• Trade Marketing experience, along with a track record in events and client activations
• Proven planning skills, with confident management of budgets and agencies
• A strong understanding of clients and the local market, ideally in Paris
• Fluent in both French and English

Capabilities

• Luxury fluency: you understand and embody the Maison’s codes and the behaviours expected in a high‑luxury environment.
• Client‑centric and community mindset: you start from client insight to create experiences and relationships that build a sense of belonging around the Maison.
• Integrated market planning: you connect communication, PR, media, Trade Marketing, events and client experience in one coherent plan.
• Thoughtful risk‑taking: you test new ideas confidently within the agreed strategy and budget, flagging any exceptions early.
• Insight‑led execution: you use client, cultural, PR, media and competitive insight to sharpen the relevance and impact of every choice.
• Collaborative delivery: you work comfortably from the market through to headquarters, balancing creativity with quality, timing, budget, compliance and measurable outcomes.
• Executional excellence: you take pride in bringing ideas to life and stay close to execution. You move easily between planning discussions, agency reviews, production checks and on‑site delivery.

How Your Success Will Be Measured

• Delivery of the market plan with strong budget discipline
• The reach and relevance of the Maison’s local brand expression
• Client engagement and community‑building outcomes
• Timely, high‑quality Trade Marketing and Visual Merchandising across boutiques
• The quality of market insight shared with the region and headquarters
• Stakeholder confidence and the performance of agencies
• Event excellence, measured by client satisfaction and on‑time, on‑budget delivery to the Maison’s standards

Why Apply for This Marketing Manager Role in Paris

This is an exciting opportunity to shape the presence of a leading luxury Maison in one of its most important markets. Alongside real autonomy, you’ll have the freedom to bring bold ideas to life within a demanding framework.