Marketing Manager (H/F)

Maison Alaïa; Paris; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Job summary

Maison Alaïa in Paris is seeking a Marketing Manager to drive the brand’s global 360° marketing strategy across collections, launches, store openings, and wholesale activations. You will ensure consistency of messaging across markets and channels while supporting brand and business objectives.

The ideal candidate has at least six years in luxury or fashion marketing, a deep understanding of 360° campaigns, and a strong sense of brand storytelling.

Qualifications

• Minimum six years' marketing experience, ideally in luxury or fashion.
• Strong understanding of 360° marketing and retail/wholesale activations.
• Strong brand sensibility, positioning, messaging, and storytelling.
• Proactive, autonomous, and capable of cross-functional work in international environments.
• Fluent English is required.

Responsibilities

• Coordinate 360° go-to-market strategies for collections, launches, stores, and activations.
• Define key messages and marketing priorities across markets.
• Manage the global marketing calendar and cross-functional alignment.
• Develop brand personas and translate into target audiences.
• Consolidate campaign results and report to top management.
• Define and implement activations with retail and wholesale partners.
• Maintain brand standards and copy across channels.
• Oversee global budget allocation and governance of A&P.

Skills

Marketing leadership

6+ years experience

Brand strategy

Cross-functional

Luxury/fashion domain

Fluent English

Job description

MARKETING MANAGER

Job Title: Marketing Manager

Direct Report: Head of Marketing and Communications

Location: Paris

Role Overview

The Marketing Manager supports the implementation of the Maison's global 360° marketing strategy across collections, key launches, store openings, retail and wholesale activations, and special projects. The role ensures consistency of brand messaging across markets and channels while supporting brand and business objectives.

Key Responsibilities

360° Marketing

• Coordinate the implementation of 360° go-to-market strategies for collections, key launches, store openings, and Maison activations.
• Contribute to the definition of key messages and marketing priorities for each collection, ensuring consistency across all channels and markets.
• Manage the global marketing calendar, ensuring alignment and coordination across all functions.
• Contribute to the development of brand personas and translate them into actionable target audiences.
• Consolidate campaign results, assess performance, and prepare regular reports and presentations for top management.

Retail & Wholesale Marketing

• Define and implement activations with key retail and wholesale partners.
• Ensure alignment with brand standards, communication priorities, and business objectives.
• Manage dedicated retail and wholesale marketing budgets.

Brand Consistency & Messaging

• Ensure consistent application of the Maison's brand guidelines, messaging, tone of voice, and copy across all channels.
• Coordinate copywriting requirements and the adaptation of brand messaging.

Special Projects, Budget & Governance

• Develop and coordinate marketing-related special projects.
• Manage and monitor the global A&P budget, including allocation, tracking, and administration.
• Ensure cross-functional alignment throughout each project.

CANDIDATE PROFILE

• Minimum six years' marketing experience, ideally in luxury or fashion.
• Strong understanding of 360° marketing and retail and wholesale activations.
• Strong brand sensibility and understanding of positioning, messaging, and storytelling.
• Proactive, autonomous, and comfortable working cross-functionally in an international environment.
• Fluent English required.