Global Luxury Media Strategy Leader & Insights

WPP Media; Paris; Sur place; EUR 140 000 - 200 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health awareness days

Résumé du poste

WPP Media in Paris seeks a Head of Strategy & Insights to lead global media strategies for a prestigious luxury client portfolio. You will oversee a five-person team of senior to manager level planners and coordinate cross-disciplinary experts to translate macro-visions into high-quality execution.

The role requires fluent English and French, deep luxury expertise, strong C-suite communication, and the ability to shape long-term brand equity across 40 markets.

Qualifications

• Global strategic planning experience in integrated communications and media planning.
• Luxury sector expertise in fashion, jewelry, and watches.
• Holistic thinking connecting media strategy with broader brand ecosystems.
• Strong presentation and communication skills for engaging C-suite executives.
• Proven track record in managing diverse global teams.
• Strategic agility across brands, budgets, and markets.
• Ability to coordinate cross-department teams (Social, Search, Central Buying).
• Full professional fluency in English and French.
• Curiosity for working in an international, multicultural environment.

Responsabilités

• Direct and inspire a global team of five strategic planners (ranging from Manager to Senior profiles).
• Define the overarching annual media strategy for the group across luxury categories.
• Oversee creation of media planning guidelines and coordinate internal teams to ensure successful completion.
• Elevate local market planning quality by refining planning frameworks and ensuring adoption.
• Lead Luxury Thought Leadership & Intelligence initiatives.
• Define the annual Luxury Thought Leadership calendar and oversee high-impact reports and global webinars.
• Partner with Maisons and relevant WPP agencies on forward-looking topics beyond paid media.
• Foster a culture of luxury intelligence-sharing across central and local markets.
• Manage and mentor the Insights & Planning Capabilities Associate Director.
• Define global studies agenda and oversee research delivery to provide actionable insights.
• Develop global training for local market planning resources.
• Build relationships with top-tier global markets to share best practices.
• Ensure data-driven strategic foundations using hero planning and insight tools.
• Oversee global studies delivery and client-facing insights.

Connaissances

Global Strategic Planning

Luxury Expertise

Holistic Communications

C-Suite Gravitas

Team Management

Strategic Agility

Cross-Channel Orchestration

English-French Fluency

Curiosity

Description du poste

WPP Media in Paris seeks a Head of Strategy & Insights to lead global media strategies for a prestigious luxury client portfolio. You will oversee a five-person team of senior to manager level planners and coordinate cross-disciplinary experts to translate macro-visions into high-quality execution.

The role requires fluent English and French, deep luxury expertise, strong C-suite communication, and the ability to shape long-term brand equity across 40 markets.