Owned Media Lead: CRM & Omnichannel Activation

SUBLICA; Paris; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Opensuccess seeks an Owned Media Lead to design, automate, and optimize data-driven customer journeys across email, push, SMS, and WhatsApp in Paris. You will bridge global strategy with local execution, aligning owned media with paid/earned campaigns to drive conversions and loyalty growth.

The role requires 5–7 years in CRM or media planning, strong digital-channel expertise, and data analytics skills, with a collaborative mindset for a fast-paced team.

Qualifications

• Degree in Marketing, Communications, Business, or related field.
• 5 to 7 years of proven CRM or media planning experience.

Responsabilités

• Act as the key link between global strategy and local execution, ensuring owned media aligns with paid/earned campaigns to drive conversion and grow the loyalty/membership program.
• Plan and deploy automated, data-driven CRM campaigns via a MAP in line with the local marketing calendar.
• Leverage customer segmentation to deliver targeted content, boost member growth, and support SEO initiatives.
• Partner with Paid Media, Production, and Commercial teams to align campaigns with the Quarterly Commercial Plan.
• Take ownership of local events, partnerships, and activation campaigns for the brand's membership program.

Connaissances

CRM

Automation

Data analytics

Campaign tracking

Digital channels

Stakeholder management

Communication

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

Marketing Automation Platform (MAP)

Description du poste

Opensuccess seeks an Owned Media Lead to design, automate, and optimize data-driven customer journeys across email, push, SMS, and WhatsApp in Paris. You will bridge global strategy with local execution, aligning owned media with paid/earned campaigns to drive conversions and loyalty growth.

The role requires 5–7 years in CRM or media planning, strong digital-channel expertise, and data analytics skills, with a collaborative mindset for a fast-paced team.