Paris-Based Luxury Consumer Engagement Lead

The Estée Lauder Companies Inc.

Paris

On-site

EUR 110,000 - 150,000

Full time

7 days ago
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Job summary

The Estée Lauder Companies Inc. in Paris seeks a Global Consumer Engagement Senior Manager to lead influencer partnerships, content strategy and social media across Owned, Earned and Paid channels.

You will collaborate with Global Events & PR, Global Online, Creative and regional teams to translate brand storytelling into cultural relevance, drive awareness and advocate across luxury markets. A strong track record in luxury content ecosystems, influencer programs and data-driven insights is

Qualifications

  • 7-8 years of experience in content marketing, consumer engagement, influencer marketing or digital communications.
  • Strong understanding of luxury content ecosystems and social-first storytelling.
  • Proven experience building influencer strategies and creator partnerships.
  • Experience developing integrated content strategies across Owned, Earned and Paid media.
  • Strong analytical mindset with experience translating data into actionable insights.
  • Excellent project management and stakeholder management skills.
  • Experience working across global markets and cross-functional teams.
  • Luxury experience strongly preferred.

Responsibilities

  • Develop the long-term global influencer strategy and partnerships.
  • Lead creator collaborations across paid and organic activations.
  • Own the global social media strategy and editorial calendar.
  • Define platform-specific content recommendations and guidelines.
  • Translate insights into actionable recommendations for leadership.
  • Collaborate with Global Events & PR, Global Online, Creative and regional teams.
  • Lead and develop a high-performing Consumer Engagement team.

Skills

Influencer strategy
Creator partnerships
Content strategy
Social media
Analytics & insights
Project management
Stakeholder management
Cross-functional collaboration
Luxury brand experience

Job description

The Estée Lauder Companies Inc. in Paris seeks a Global Consumer Engagement Senior Manager to lead influencer partnerships, content strategy and social media across Owned, Earned and Paid channels.

You will collaborate with Global Events & PR, Global Online, Creative and regional teams to translate brand storytelling into cultural relevance, drive awareness and advocate across luxury markets. A strong track record in luxury content ecosystems, influencer programs and data-driven insights is

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