Global Luxury Marketing Leadership - Dubai Based Role

Michael Page (France); France; Sur place; EUR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Competitive package

Résumé du poste

Notre client, groupe ultra luxe dans l’immobilier et l’hôtellerie, recherche un dirigeant marketing senior capable de définir l’orientation créative et de conduire une architecture de marque cohérente sur un portefeuille ambitieux.

Vous piloterez une équipe internationale et travaillerez avec des partenaires agences et des parties prenantes pour transformer l’expérience client en univers de marque distinctifs et globalement pertinents.

Qualifications

• Dirigeant marketing sénior dans le luxe design-led ou environnement équivalent.
• Capacité à repositionner des marques haut de gamme avec une vision créative.
• Expérience avec des portefeuilles complexes intersectant immobilier, hospitalité et lifestyle.

Responsabilités

• Piloter la fonction marketing sur un portefeuille ultra-luxe.
• Définir l’orientation créative et positionner la marque comme leader.
• Établir l’architecture de la marque pour chaque entité du groupe.
• Collaborer avec le propriétaire et la direction pour influencer la stratégie.
• Diriger les agences et partenaires créatifs internationaux.
• Animer et diriger une équipe pluridisciplinaire (brand, digital, PR...).
• Traduire l’architecture et l’expérience en univers de marque convaincants.
• Élargir l’organisation vers une plateforme globale luxe lifestyle et culture.

Connaissances

Brand strategy

Luxury branding

Creative leadership

Agency management

Stakeholder management

Multi-brand portfolio

Description du poste

• Ultra luxury, design led business redefining real estate and hospitality
• Global marketing leadership role based in Dubai

Notre client

A fast-growing ultra luxury real estate, hospitality and lifestyle business known for architecturally significant developments and a distinctive approach to brand, design, culture and experience. The company is expanding across multiple brands and lifestyle concepts with the ambition of building a globally recognised luxury platform.

Poste et missions

• Lead the overall marketing function across an ultra luxury real estate, hospitality and lifestyle portfolio
• Set the creative direction and define how the brand continues to lead rather than follow the luxury market
• Shape brand architecture across multiple businesses, developments and lifestyle concepts, ensuring each has a distinct identity
• Partner closely with a highly involved owner and senior leadership team to influence long term brand strategy and major creative decisions
• Drive world class agencies, designers, creative partners and suppliers to deliver work at the highest international standard
• Lead and elevate an established multidisciplinary team across brand, digital, PR, communications and channel marketing
• Translate architecture, design, hospitality and experience into compelling brand worlds rather than conventional property marketing
• Help evolve the organisation beyond real estate into a broader global luxury platform with relevance across lifestyle, hospitality and culture

Profil recherché

• A senior marketing leader from a top tier design led development or adjacent luxury environment
• Strong evidence of building or repositioning brands at the highest end of the market, with a clear point of view on creativity, design and customer experience
• Experience working across complex portfolios where real estate, hospitality, architecture, lifestyle and brand intersect
• A genuine creative leader who can challenge conventional luxury marketing and has influenced work that feels distinctive rather than formulaic
• Comfortable operating in an entrepreneurial, owner led environment where senior leaders are expected to be hands on and close to the detail
• Able to lead an established team while also personally shaping briefs, agency output, brand direction and senior stakeholder decisions
• Internationally minded, culturally fluent and credible with world class agencies, partners, architects and luxury stakeholders
• Commercially aware but not sales-led in mindset, with the confidence to protect long-term brand value while supporting business growth
• For candidates coming directly from real estate, preference will be given to experience gained with leading design led luxury developers in the US, UK, Singapore or Switzerland as the role pivots outside of real estate

Conditions et Avantages

Competitive package and benefits