Clinical AI Product Marketing Manager

Nabla; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Nabla is seeking a Product Marketing Manager to own how the product is positioned, launched and adopted by clinicians across onboarding, activation, engagement and retention. You will define segmentation, craft positioning for new features, and run in-app and email campaigns, turning insights into activation and measurable growth across self-serve and enterprise users.

Collaborate with Product, Design, Data and KAMs to build a scalable lifecycle program, ensure HIPAA-compliant communications,

Qualifications

• 3-5 years in B2B product marketing, lifecycle marketing, or product-led growth marketing, including hands-on ownership of in-app channels.
• Proven ability to craft positioning and messaging for product launches and to ship it yourself.
• Deep expertise across the full post-signup funnel (onboarding, activation, engagement, retention).

Responsabilités

• Own the full lifecycle strategy across onboarding, activation, engagement, and retention.
• Define segmentation, messaging, and cadence for self-serve and enterprise segments.
• Direct and execute creative strategy for lifecycle channels and campaigns.
• Partner with Product Marketing, Design, PM, Data, and Product Ops to align programs with business goals.

Connaissances

Product marketing

Lifecycle marketing

Data-driven

Experimentation

Outils

Userpilot

HubSpot

Description du poste

Nabla is seeking a Product Marketing Manager to own how the product is positioned, launched and adopted by clinicians across onboarding, activation, engagement and retention. You will define segmentation, craft positioning for new features, and run in-app and email campaigns, turning insights into activation and measurable growth across self-serve and enterprise users.

Collaborate with Product, Design, Data and KAMs to build a scalable lifecycle program, ensure HIPAA-compliant communications,