Growth & Lifecycle Marketing Specialist

Scandiweb; Ussy; On-site; EUR 15,000 - 18,000; Full time

Benefits offered by this job

Stock options

Hardware upgrades

Health insurance

Sports bonuses

Diverse multinational team

Job summary

Scandiweb in the Balkans is seeking a Growth & Lifecycle Marketing Specialist to drive retention, CLV, and revenue through lifecycle programs across Email, SMS, and paid channels.

You will build automated journeys, test offers and messaging, and optimize campaigns with cross‑functional teams, while communicating clearly in English and turning business goals into actionable roadmaps.

This role offers stock options, health benefits, and a collaborative, multinational environment.

Qualifications

• Proven experience driving retention, LTV, and revenue growth through lifecycle marketing in eCommerce.
• Understanding of lifecycle tools (Klaviyo, Bloomreach, Customer.io, Mailchimp) with data integrations and personalization.
• Analytical mindset with GA4, Meta Ads Manager, and data visualization proficiency.
• Proven experience running and scaling A/B tests across emails, landing pages, and ads.
• Ability to turn business goals into actionable lifecycle roadmaps.
• Excellent client-facing and English communication skills with cross-functional collaboration.
• Experience with AI tools is a plus; AI usage is expected but output remains high quality.

Responsibilities

• Build and manage customer journeys from welcome to win-back across Email, SMS, and other channels.
• Use purchase habits and site activity to send automated, personalized messages.
• Test offers, designs, messaging, and channels to improve performance.
• Run paid ads on Google and Meta to convert clicks into paying, repeat customers.
• Track metrics like customer value and retention; share actionable next steps with clients.
• Review client email platforms, handle system setups, ensure inbox delivery, and fix issues.
• Review campaigns from junior team members, provide guidance and feedback.
• Keep up with shopping trends, AI tools, and privacy rules to pitch ideas.

Skills

Lifecycle marketing

Retention growth

LTV optimization

A/B testing

Email marketing

SMS marketing

Klaviyo

Bloomreach

Customer.io

GA4

Meta Ads Manager

Google Ads

Data visualization

Tools

Klaviyo

Bloomreach

Customer.io

Mailchimp

GA4

Meta Ads Manager

Google Ads

Tableau

Job description

“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.”

Antons Sapriko, Company Founder

What do we expect from a Growth & Lifecycle Marketing Specialist?

• Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
• Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health.
• Analytical mindset with hands‑on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.
• Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
• Ability to turn high‑level business goals into actionable lifecycle roadmaps without needing step‑by‑step guidance.
• Excellent client‑facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross‑functional creative, tech, and media teams.
• Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.

What we look for is a mindset of learning, drive, and honesty.

What are the responsibilities of a Growth & Lifecycle Marketing Specialist?

• Build and manage customer journeys, from welcome series to win‑back campaigns, across Email, SMS, and other channels.
• Use customer purchase habits and site activity to send automated, personalized messages.
• Test different offers, designs, messaging, and channels to continuously improve marketing performance.
• Run paid ads on platforms like Google and Meta, making sure ad clicks turn into paying, repeat customers.
• Track key business metrics like customer value and retention, then share actionable next steps with clients and leads.
• Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.
• Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback.
• Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics.

What do we offer?

• Monthly salary of 1300-1600 EUR NET, depending on experience and execution level.
• Opportunity to gain stock options within the company
• Support for hardware upgrades;
• Core health insurance coverage and sports bonuses;
• A diverse multinational team of experts to learn from;
• Legendary online and onsite events to celebrate our success together.

Department: Marketing and Sales

Employment Type: Full Time

Location: Balkans

Compensation: €1,300 - €1,600 / month