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FrieslandCampina is seeking a Regional Key Account Manager for the Lyon – Rhône-Alpes region to drive sales with Horeca and Bakery France, build the commercial plan with national accounts, and deploy indirect sales through distributors. You will lead with an entrepreneurial mindset and collaborate across the Sales team to achieve growth and profitability.
The role requires 3+ years in B2B/foodservice, French and business English, and strong negotiation and analytics skills.
We are searching for aRegional Key Account Manager for the Lyon – Rhône-Alpes region.Responsible for the sales in H&B affiliates and independentsdistributors
and for implementing the sales strategy within Horecaand Bakery France.
Driving an entrepreneurial mindset, continuous improvement, a fact based (a.o. digital) wayof working, proper relationship management. Be a positive stakeholder of the engagementof the Sales team.Responsible for the agreed volumes in his/her regional scope.Contributing as member of the H&B France commercial team to the total performance of H&B France division.
a. Co‑build the France commercial plan with national accounts by bringing a regional perspective to maximize growth.
b. Co‑develop the Market Segment strategy and design and implement the Sales strategy for regional wholesalers.
a. Be proactive in deploying the indirect sales strategy by developing as many operators as possible through our distributors, in order to accelerate growth and achieve France objectives.
b. Work closely with the operators team through joint events with distributors (trade shows, speed‑dating sessions,co‑negotiations, joint field visits, etc.).
a. Build an optimal coverage in affiliates of wholesaler groups and independentwholesalers to enhance our physical availability
b. Increase mental availability through strong digital & data partnership with customers
a. Build an optimal portfolio architecture
b. Identify and capture market developments, opportunities and ways to innovate
a. Improve and embed the way of working around the commercial processes(forecasting, opportunity management, contracting, blue sheeting, value based selling)
a. Build a clear, strong and long term customer preference with our strategic customers(a.o. visits, questions, complaint handling, OTIF-deliveries)
b. Align with relevant stakeholders within broader FC-organization (other disciplines,adjacent sales teams)
c. Ensure contracting fulfils legal requirements
d. Deploy a Joint Business Planning approach with all our strategic customers to strengthen long-term partnerships, align mutual objectives, and maximize shared value creation
a. Steer on financial parameters (i.e. volume) and on leading KPIs (average net price;level of discount; level of A&P)
b. Manage the SG&A-budget
c. Drive implementation and improvement of digital tools to support commercial processes (Salesforce)
a. Owner’s mindset & commercially obsessed
b. Be innovative and decision oriented to participate to shape continuously a betterSales team
c. Bring relevant input to line manager & KAM Horeca or Bakery wholesalers groups to supportthem to provide the best win-win offer to wholesalers groups
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.