Insights Lead, AI-Powered Market Strategy

Yahoo; Uz; Hybride; EUR 79 000 - 164 000; Plein temps

Résumé du poste

Yahoo is seeking an Insights Lead to steer insights development and commercial storytelling for key client verticals. You will bridge complex data ecosystems and executive sales execution, leveraging digital advertising research and AI tools to accelerate market synthesis and automate workflows.

You will collaborate with Ad Sales and Go-to-Market Strategy teams to deliver compelling narratives, client-ready analyses, and scalable dashboards while maintaining data integrity across enterprise

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 8+ years of experience in consumer insights, media analytics, or market research with strong customer-facing, consultative expertise within the digital advertising, media publisher, or agency ecosystem.
• Demonstrated track record leading consultative research initiatives that directly support enterprise sales, client growth, or brand marketing strategies.
• Hands-on experience using generative AI platforms and structured prompting to accelerate qualitative and quantitative research synthesis, report summarization, or workflow automation.
• Strong proficiency with digital advertising measurement frameworks, audience segmentation, and syndicated market research tools (e.g., Comscore, MRI-Simmons, GWI, or similar).

Responsabilités

• Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.
• Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.
• Formulate and execute quantitative and qualitative research methodologies, identify consumer trends by mining Yahoo first-party data; leverage syndicated intelligence tools (Comscore, MRI-Simmons, GWI) for audience sizing and consumer profiling.
• Identify and implement AI-assisted workflows (utilizing LLMs such as Claude and NotebookLM) to rapidly analyze, summarize, and cross-reference multi-source industry research, cutting narrative turnaround time while elevating narrative depth.
• Architect and validate repeatable, AI-augmented analytical templates and self-serve resources that equip sales teams to answer complex vertical questions independently.
• Collaborate with internal Business Intelligence and Data Engineering teams to define requirements for automated reporting pipelines, client dashboards, and advanced attribution tools.
• Translate complex data and consumer behavioral shifts into visually compelling executive presentations, collateral, and external-facing industry case studies.

Connaissances

Insights leadership

Data analysis

Sales storytelling

AI tooling

Strategic thinking

Formation

Bachelor's degree

Outils

Comscore

MRI-Simmons

GWI

SQL

Python

Looker

Tableau

Power BI

Qualtrics

Description du poste

Yahoo is seeking an Insights Lead to steer insights development and commercial storytelling for key client verticals. You will bridge complex data ecosystems and executive sales execution, leveraging digital advertising research and AI tools to accelerate market synthesis and automate workflows.

You will collaborate with Ad Sales and Go-to-Market Strategy teams to deliver compelling narratives, client-ready analyses, and scalable dashboards while maintaining data integrity across enterprise