Senior Director, AI-Driven Performance Marketing

Yahoo; Uz; Hybrid; EUR 125,299 - 272,483; Full time

Benefits offered by this job

Healthcare

401k

Backup childcare

Education stipends

Hybrid work options

Job summary

Yahoo is seeking a Sr. Director of Performance Marketing to own the end-to-end performance marketing strategy across paid search, paid social, programmatic display, and emerging AI-driven channels.

You will lead a high-performing team, hold P&L accountability for a significant media budget, and establish the measurement frameworks that turn data into defensible business decisions. This role sits at the intersection of performance marketing, advanced analytics, and Yahoo’s AI-powered marketing

Qualifications

• 12+ years in performance marketing, with 5+ years in a senior leadership role owning large teams and large media budgets.
• Strong analytical foundation, including attribution models, incrementality testing, A/B experimentation, and data visualization tools, with the ability to pull and interpret data using SQL or business intelligence platforms.
• Proven experience scaling performance marketing programs at a large consumer internet, media, or subscription-based company.
• Hands-on familiarity with agentic AI marketing tools (automated campaign management, generative creative, AI-assisted optimization), or a clear track record of adopting emerging advertising technology.
• Experience across leading demand-side platforms (DSPs) and digital advertising ecosystems.
• Strong cross-functional leadership with the ability to align Marketing, Product, Engineering, and Data Science stakeholders around shared objectives.
• Excellent communication skills, with the ability to translate complex performance data into clear strategic narratives for executive audiences.

Responsibilities

• Own the full-funnel performance marketing strategy for user acquisition and re-engagement across Yahoo’s consumer product portfolio, with direct budget ownership across SEM, paid social, programmatic display, and emerging channels.
• Build and scale the performance marketing function by hiring, developing, and leading a team of managers, channel specialists, and analysts.
• Partner with Data Science & Experimentation to design and interpret incrementality tests, media mix models, and multi-touch attribution frameworks that sharpen budget allocation and demonstrate ROAS at scale.
• Lead the adoption of agentic AI workflows, including automated bidding, AI-driven creative iteration, autonomous anomaly detection, and agent-assisted campaign management, to increase team velocity and campaign efficiency.
• Establish rigorous reporting infrastructure and KPI frameworks (CAC, LTV, ROAS, incrementality) that surface actionable insights for VP and executive leadership on a regular cadence.
• Work cross-functionally with Product, Engineering, and Yahoo DSP teams to leverage first-party data and Yahoo’s own agentic media-buying capabilities as a competitive in-house advantage.
• Manage relationships with key platform partners and stay ahead of algorithm changes, product betas, and AI-driven buying innovations.
• Develop and enforce channel playbooks, creative testing frameworks, and campaign governance standards that can scale across a growing team.

Skills

Performance marketing

Senior leadership

Data analytics

SQL / BI

Channel expertise

A/B testing

DSP experience

Cross-functional leadership

Communication skills

AI in marketing

Tools

Yahoo DSP

AI tooling

Job description

Yahoo is seeking a Sr. Director of Performance Marketing to own the end-to-end performance marketing strategy across paid search, paid social, programmatic display, and emerging AI-driven channels.

You will lead a high-performing team, hold P&L accountability for a significant media budget, and establish the measurement frameworks that turn data into defensible business decisions. This role sits at the intersection of performance marketing, advanced analytics, and Yahoo’s AI-powered marketing