Head of Growth Marketing & GTM

Treatwell; Paris; Sur place; EUR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

28-days holiday

Monthly Treatwell vouchers (EUR/GBP 40

Mental health support

Market-specific benefits

Résumé du poste

Treatwell is seeking a Head of Marketing & GTM to drive growth for its B2B and B2C activities across Europe. Reporting to the CMO, you will lead a core team of 10+ marketers and own the end-to-end GTM strategy spanning 14 countries, coordinating cross-functional efforts to maximize revenue and market share.

You will be responsible for scaling new growth channels, driving data-informed decisions, and ensuring flawless, high-impact campaigns that align with Treatwell’s ambitious roadmap.

Qualifications

• 10+ years of Marketing experience in the Tech sector.
• Execution & Delivery Mindset: strategic yet hands-on.
• Agile & Data-Driven: structured but scrappy with data-backed decisions.
• Stakeholder Management across international organizations.
• Languages: English fluency mandatory; other European languages a plus.

Responsabilités

• Growth & Impact: Own the marketing team’s KPIs to maximize top-line growth and ROI.
• New Growth Channels: test and scale referrals, partnerships, and more to drive incremental growth.
• Key projects ownership: ensure delivery and impact of channels and projects (e.g., Sales Enablement).
• Cross-channel Orchestration: align performance and brand channels for consistent narrative and impact.
• GTM Execution: flawless launches of major GTM initiatives and local campaigns.
• Cross-Functional Alignment: collaborate with Product, Product Marketing, and regional Market leads.

Description du poste

We are seeking a Head of Marketing & GTM to supercharge Treatwell’s B2B and B2C growth in Europe. Reporting directly to the CMO, you will lead a core team of +10 marketers, combining analytical rigor and cross-functional leadership to drive business impact across 14 countries.

This role carries a dual responsibility:

• Global channel expansion: Drive global adoption and revenue generation by scaling new marketing channels, high-impact growth projects, and product launches across all markets.
• GTM execution: Own and lead the end-to-end Go-To-Market strategy, ensuring flawless, high-converting execution across Treatwell’s 13 local operating countries.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

You will be responsible for:

• Growth & Impact: Own the marketing team’s KPIs, driving data-informed decisions to maximize top-line growth and ROI.
• New Growth Channels: Test and scale new growth channels from Referrals to Partnerships and many others to be ideated and scaled to drive incremental growth (excluding the programmatic ones owned by Performance Marketing team)
• Key projects ownership: Own and ensure the seamless delivery and maximized impact of critical channels and projects (e.g., B2B Ambassadors, Sales enablement).
• Cross-channel Orchestration: Align all marketing channels - from performance to brand - to ensure narrative consistency and business impact.
• GTM Execution: Guarantee flawless execution of major GTM launches, key commercial projects (e.g., Referrals, Sales Enablement), and high-impact local campaigns.
• Cross-Functional Alignment: Collaborate seamlessly with Product, Product Marketing, and regional Market leads to align growth strategies.

About you:

• Tech Experience: 10+ years of Marketing experience in the Tech sector (mandatory). Marketplace background is a strong plus.
• Execution & Delivery Mindset: A strategic “doer” who pairs long-term vision with hands-on delivery.
• Agile & Data-Driven: Highly structured yet scrappy, with a proven ability to challenge the status quo through data-backed decisions.
• Stakeholder Management: Proven track record of influencing and aligning stakeholders across complex, international organizations.
• Languages: English fluency is mandatory. Any other European language is a plus.

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly £/€40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• Market-specific benefits

Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.