Marketing Lead - B2B

Treatwell; Paris; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

28-days holiday

Bank holidays

Vouchers for the company

Mental health support

Job summary

the company is seeking a high-velocity Marketing Lead to supercharge our B2B growth engine across 14 markets, reporting directly to the Head of Marketing and managing multiple SaaS products such as Salonized, the company Connect, and the company Expert.

You will lead a dedicated team of marketers and collaborate with central and local Supply teams to turn our SaaS offerings into the most trusted partner for beauty professionals and a revenue engine for the company.

Qualifications

• 8+ years of marketing experience in the tech sector.
• Proven SaaS growth and revenue-generating campaigns.
• Strong cross-functional collaboration with sales, product, and CRM.
• Fluent in English; any European language is a plus.

Responsibilities

• Lead multi-SaaS marketing strategy across 14 markets.
• Drive lead generation and signup conversions with Performance Marketing and Sales.
• Coordinate upsell initiatives with CRM and Product teams.
• Build trust and become the go-to partner for salons.
• Lead and orchestrate a small marketing team across markets.

Skills

SaaS marketing

Growth marketing

Team leadership

Cross-functional collaboration

Data-driven

Education

Bachelor's degree in Marketing or related field

Job description

We are seeking a high-velocity Marketing Lead to supercharge our B2B growth engine across 14 markets. Reporting directly to the Head of Marketing, you will combine strategic alignment and hands-on execution to manage the complexity of multiple SaaS products (Salonized, the company Connect, the company Expert). Leading a dedicated team of marketers while collaborating with central and local Supply teams, you will turn the Saas product into the most trusted partner for beauty professionals and a revenue engine for the company.

This role carries a double objective:

• Network growth: Supercharge salon acquisition, driving lead generation and sign-up conversion alongside Performance Marketing and Sales.
• SaaS revenue engine: Drive revenue growth by building and executing high-converting upsell strategies and features launches in close coordination with CRM and Product.

You will be responsible for:

• Multi-SaaS marketing strategy: Guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
• Lead Gen: Drive B2B acquisition funnels for non performance marketing channels, by building and scaling new growth channels (ex. B2B Referrals, flyering, etc.).
• SaaS revenue engine: Partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
• Partner trust: Establish the company as the undisputed, most trusted partner for salons globally.
• Team Leadership & Orchestration: Lead a small team of marketers while aligning across central teams (Performance, Product, CRM) and local market leads.

About you

• Tech experience: 8+ years of Marketing experience in the Tech sector (mandatory). Exposure to SaaS ecosystems is a strong plus.
• Operational Orchestrator: Highly structured with a proven ability to manage high complexity across multiple products and international markets.
• Agile & Data-Driven: Obsessed with commercial outcomes, using data to optimize marketing execution continuously.
• Execution & Delivery Mindset: A true "doer" who brings both the brain to align stakeholders and the hands to execute seamlessly.
• Languages: English fluency is mandatory. Any other European language is a plus.

About the company

Hi, we're the company. Nice to meet you.

We're a team of 700 passionate and brilliantly talented people across Europe. We're the industry's smartest salon management software, all connected to Europe's leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And…breathe.

But we're not done yet. We're on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

Benefits

We'll treat you with:

• 28-days holiday, plus bank holidays
• Monthly the company vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• Market-specific benefits

Equal Opportunities

the company is an 'Open to All' employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.

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