Marketing Lead - B2B

Treatwell; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

28 days holiday

Monthly Treatwell vouchers

Mental health support

Market-specific benefits

Résumé du poste

Treatwell in Paris is seeking a high-velocity Marketing Lead to turbocharge our B2B growth across 14 markets, reporting to Head of Marketing. You will blend strategic alignment with hands-on execution to manage multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert) and lead a small team of marketers across central and local teams.

You will drive network growth through salon acquisition and sign-up conversions, and build a SaaS revenue engine with upsell initiatives in close

Qualifications

• 8+ years of marketing experience in tech (SaaS preferred).
• Operational orchestrator across multiple products and international markets.
• Data-driven with a focus on commercial outcomes.
• Excellent stakeholder management and execution.

Responsabilités

• Lead multi-SaaS marketing strategy and GTM for feature releases across 14 countries.
• Drive B2B lead generation and signup conversions alongside Performance Marketing and Sales.
• Partner with CRM and Product to orchestrate upsell strategies maximizing salon lifetime value.
• Lead a marketing team and align with central and local market leads.
• Build trusted partnership with salons globally.

Connaissances

8+ years marketing

SaaS marketing

Team leadership

Agile & data-driven

Strategic thinking

English fluency

Description du poste

We are seeking a high-velocity Marketing Lead to supercharge our B2B growth engine across 14 markets. Reporting directly to the Head of Marketing, you will combine strategic alignment and hands‑on execution to manage the complexity of multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Leading a dedicated team of marketers while collaborating with central and local Supply teams, you will turn the Saas product into the most trusted partner for beauty professionals and a revenue engine for Treatwell.

This role carries a double objective:

1. Network growth: Supercharge salon acquisition, driving lead generation and sign‑up conversion alongside Performance Marketing and Sales.
2. SaaS revenue engine: Drive revenue growth by building and executing high‑converting upsell strategies and features launches in close coordination with CRM and Product.

You will be responsible for:

• Multi‑SaaS marketing strategy: Guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
• Lead Gen: Drive B2B acquisition funnels for non performance marketing channels, by building and scaling new growth channels (ex. B2B Referrals, flyering, etc.)
• SaaS revenue engine: Partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
• Partner trust: Establish Treatwell as the undisputed, most trusted partner for salons globally.
• Team Leadership & Orchestration: Lead a small team of marketers while aligning across central teams (Performance, Product, CRM) and local market leads.

About you:

• Tech experience: 8+ years of Marketing experience in the Tech sector (mandatory). Exposure to SaaS ecosystems is a strong plus.
• Operational Orchestrator: Highly structured with a proven ability to manage high complexity across multiple products and international markets.
• Agile & Data-Driven: Obsessed with commercial outcomes, using data to optimize marketing execution continuously.
• Execution & Delivery Mindset: A true "doer" who brings both the brain to align stakeholders and the hands to execute seamlessly.
• Languages: English fluency is mandatory. Any other European language is a plus.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• Market-specific benefits

Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.