Head of Growth (Marketing)

Gongsupshop; Saint-Nazaire; On-site; EUR 70,000 - 100,000; Full time

Job summary

A leading surf brand is seeking a Head of Marketing to drive global growth and scale the brand internationally. This visionary leader will architect a data-driven marketing engine, focusing on creativity and performance. Responsibilities include building a bold marketing strategy, leading paid media channels, and designing a powerful CRM. The ideal candidate has 7-10 years of leadership experience in performance marketing, a deep understanding of surf culture, and is fluent in English and French.

Qualifications

• 7-10 years of marketing leadership experience in a DNVB or e-commerce environment.
• Solid knowledge of surf culture and products.
• Proven track record in performance marketing.

Responsibilities

• Build and execute a bold, ROI-driven marketing strategy.
• Lead all paid media channels and push performance.
• Design a powerful CRM and loyalty engine.

Skills

Leadership

Performance marketing

Data-driven decision-making

CRM and retention

Analytics

Fluent in English and French

Tools

Klaviyo

Shopify

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

GA (Google Analytics)

Looker

Job description

Company

Founded in 1996, GONG has grown from a pioneering French surf brand into a fast-scaling international player, driven by one mission: sharing our passion for board sports with the world.

Today, with 100+ employees and €30M turnover, GONG is expanding rapidly, blending innovation, lifestyle, and performance across Surf, SUP, Kite, and Wing Foil.

Our DNA is simple: Sharing.

1. Sharing our creations.
2. Sharing our know-how.
3. Sharing our lifestyle.
4. And above all, sharing with everyone.

Our model is disruptive.

By cutting out intermediaries, GONG makes premium gear accessible to all: expert advice, flawless service, unbeatable prices.

The result: Everyone can enjoy the water at the highest level.

Job Opportunity

We are looking for a Head of Marketing to drive GONG’s global growth and scale the brand internationally. Reporting directly to Patrice Guénolé, this role is at the heart of our transformation into a global icon.

You will be the architect of a data-driven marketing engine, combining creativity, performance, and cutting-edge technology to fuel our next stage of growth.

Your Mission

Build and execute a bold, ROI-driven marketing strategy.

• Lead all paid media channels (Meta, Google, TikTok, YouTube) and push performance to the next level.
• Design a powerful CRM and loyalty engine (Klaviyo, Shopify, Brevo) that maximizes Customer Lifetime Value.
• Harness AI and data science to personalize journeys, predict behaviour, and unlock growth opportunities.
• Turn insight into action through advanced analytics and clear KPI reporting.
• Partner with Communication, Product, and E-commerce to deliver seamless launches and campaigns.

👉 A role for a visionary leader who can balance strategy and execution, with the ambition to take a disruptive brand global.

Your Profile

We’re looking for a growth leader with the vision, expertise, and passion to match our ambitions:

• With a solid knowledge of our universe through:
• Professional experience in the industry
• Active practice of our sports
• Deep understanding of products and surf culture
• Hands-on use of our equipment
• Proven track record (7–10 years) in marketing leadership, performance marketing, or growth strategy in a DNVB or e-commerce environment.
• Strong mastery of Ads (Meta, Google, TikTok, YouTube) with a data-first mindset.
• Deep expertise in CRM, retention, and marketing automation with focus on CLV.
• Advanced skills in analytics (GA, Looker, attribution) and comfort with data-driven decision-making.
• Hands-on experience integrating AI into marketing workflows.
• Strong leadership, analytical mindset, and culture of experimentation.
• Fluent English &French. Other languages are a plus.